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For Companies At a Glance
- Tasks: Lead product Go-To-Market strategy for YouTube across EMEA, driving growth and adoption.
- Company: Join YouTube, a platform empowering voices and fostering community through creativity and technology.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and creative collaboration.
- Why this job: Be part of a team that shapes the future of digital media and supports diverse creators.
- Qualifications: Bachelor's degree and 2 years in consulting or business strategy; data analysis skills required.
- Other info: Work at the intersection of culture and technology, solving real problems while having fun.
The predicted salary is between 48000 - 72000 £ per year.
Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in a management consulting, sales operations, or business strategy role.
- Experience with data analysis and manipulation, deriving insights from data sets, and presenting the case for business initiatives.
Preferred Qualifications:
- 1 year of experience creating complex data sets, data modeling, and reporting.
- Experience in advertising, consultative sales, business development, or a digital media environment.
- Passion for the YouTube business and digital media in general.
About the Job
The YouTube Strategy team focuses on our highest priorities, solving complex, ambiguous problems that span early stage growth initiatives, investing in our largest product or business areas, making major operational or organizational changes, and assessing strategic rationale for YouTube external investment opportunities. Throughout, we provide analytics-based insights, ensure cross-functional alignment of goals and execution, help YouTube teams drive our most important strategic initiatives, and advise our senior leadership on the best path forward.
The YouTube Go-To-Market team is responsible for leading global, cross-functional, strategic initiatives to drive the growth and health of the YouTube creator and partner ecosystem. In this role, you will be a key partner to YouTube EMEA Partnerships teams and leadership, helping to bring our products to market, and advocating for our partners by bringing their feedback to product teams.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Own the product Go-To-Market strategy in Europe, Middle East and Africa (EMEA) for key verticals/products such as TV, Sport, News and Learning.
- Work seamlessly with our Global Go-To-Market Product Activation team and the EMEA YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with a broad stakeholder set.
- Synthesize and prioritize product feedback from the region, building business case recommendations on product roadmap to global.
- Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan.
Product Activation Lead, Media and Responsibility, Go-To-Market, YouTube employer: Google Inc.
Contact Detail:
Google Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Activation Lead, Media and Responsibility, Go-To-Market, YouTube
✨Tip Number 1
Familiarise yourself with YouTube's current products and services, especially in the EMEA region. Understanding their Go-To-Market strategies and recent initiatives will help you speak confidently about how you can contribute to their goals.
✨Tip Number 2
Network with professionals in the digital media and advertising sectors. Attend industry events or webinars where you can meet people who work at YouTube or similar companies. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive business decisions in previous roles. Be ready to discuss these during interviews to demonstrate your fit for the role.
✨Tip Number 4
Stay updated on trends in digital media and advertising, particularly those affecting YouTube. Being knowledgeable about current challenges and opportunities in the industry will help you engage in meaningful conversations with interviewers.
We think you need these skills to ace Product Activation Lead, Media and Responsibility, Go-To-Market, YouTube
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in management consulting, sales operations, or business strategy. Emphasise any data analysis skills and your ability to derive insights from data sets, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for YouTube and digital media. Discuss how your background aligns with the responsibilities of the Product Activation Lead role, particularly your experience in driving product adoption and collaborating with cross-functional teams.
Showcase Relevant Experience: When detailing your work experience, focus on specific projects where you created complex data sets or engaged in data modelling. Highlight any achievements in advertising or consultative sales that demonstrate your capability in a digital media environment.
Prepare for Potential Questions: Anticipate questions related to your experience with data analysis and your approach to synthesising product feedback. Be ready to discuss how you would advocate for partners and drive market growth based on your insights.
How to prepare for a job interview at Google Inc.
✨Show Your Passion for YouTube
Make sure to express your enthusiasm for YouTube and digital media during the interview. Share specific examples of how you've engaged with the platform or similar technologies, as this will demonstrate your genuine interest in the role.
✨Highlight Your Data Skills
Since the role requires experience with data analysis and manipulation, be prepared to discuss your past experiences with data sets. Bring examples of how you've derived insights from data and how those insights influenced business decisions.
✨Prepare for Cross-Functional Collaboration Questions
The position involves working with various teams, so expect questions about your experience in cross-functional projects. Be ready to share specific instances where you successfully collaborated with different stakeholders to achieve a common goal.
✨Demonstrate Strategic Thinking
Given the strategic nature of the role, prepare to discuss how you've approached complex problems in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your ability to think critically and strategically.
