At a Glance
- Tasks: Create and execute exciting customer activation plans while analysing campaign performance.
- Company: Join Goodyear, a leading brand in the automotive industry with a focus on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
- Why this job: Make a real impact in customer engagement and collaborate with dynamic sales and marketing teams.
- Qualifications: Experience in B2B marketing, strong project coordination skills, and a relevant degree.
The predicted salary is between 35000 - 45000 £ per year.
Goodyear is seeking a Senior Customer Activation Specialist in Birmingham, United Kingdom. The role involves developing and executing customer activation plans, managing budgets, and analyzing campaign performance while collaborating with sales and marketing teams.
Candidates should have experience in B2B marketing and customer engagement, strong project coordination skills, and a Bachelor's degree in marketing or a related field. This position offers a hybrid working model, encouraging a diverse range of applicants to apply.
Senior Customer Activation & Growth Specialist (Hybrid) employer: Goodyear
Goodyear is an excellent employer that fosters a dynamic and inclusive work culture in Birmingham, offering a hybrid working model that promotes flexibility and work-life balance. Employees benefit from ongoing professional development opportunities, collaborative teamwork, and the chance to make a significant impact on customer engagement strategies within a globally recognised brand. Join us to be part of a forward-thinking company that values innovation and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Activation & Growth Specialist (Hybrid)
✨Get Social with Marketing Communities
Jump into online marketing forums or Facebook groups to connect with other budding marketers. Engage in discussions, share ideas, and even ask for advice. This is a great way to get noticed and could lead to some unexpected internship opportunities.
✨Show Off Your Creativity
Create a portfolio showcasing your previous marketing projects, whether they're university assignments or personal initiatives. Make sure to include a mix of written content, graphics, or any campaigns you've developed to highlight your versatility. This portfolio could make you stand out to companies like Goodyear.
✨Follow Marketing Events
Keep an eye out for marketing workshops, seminars, or networking events happening near you. These events are fab for meeting industry pros and they might even be looking to fill internships. Plus, a friendly chat can sometimes lead to that all-important foot-in-the-door!
✨Utilise Your University Resources
Don’t underestimate your university's career services! They often have connections with companies like Goodyear that are gutting for interns. Make sure to attend their career fairs and meet with advisors who can help match you with the right opportunities in marketing communications.
We think you need these skills to ace Senior Customer Activation & Growth Specialist (Hybrid)
Some tips for your application 🫡
Show Off Your Creative Side!:In marketing communications, creativity is key! Your CV should highlight any projects, campaigns, or freelance gigs where you've used your creative flair. If you've worked on social media campaigns or any content creation, make sure to showcase that!
Get Personal with Your Cover Letter:For us at StudySmarter, a compelling cover letter is crucial, especially for a bachelor level role. Share your passion for marketing communications and how you see yourself contributing to Goodyear. Let your personality shine through – we're keen on hearing your unique voice!
Relevant Coursework Matters:Make sure to list any relevant courses or projects from your studies that relate to the role at Goodyear. This not only shows your knowledge but also your commitment to learning within marketing communications. It’s all about connecting what you’ve learned to what you can bring to the team.
Link to Your Online Presence:If you’ve got any online portfolios or relevant social media profiles (think LinkedIn or even a personal blog), don’t hesitate to include those links! This gives us a glimpse of your style, professionalism, and what you can bring to the marketing communications realm at Goodyear.
How to prepare for a job interview at Goodyear
✨Brush Up on Your Campaign Strategies
Marketing communications roles often involve discussing past campaign experiences, so be ready to showcase your understanding of different strategies and tools. Bring examples from your university projects or internships that demonstrate your ability to analyse and execute marketing plans.
✨Know Your Digital Tools
Familiarity with digital marketing platforms is crucial in this field. Make sure you’re comfortable discussing tools like Google Analytics, Hootsuite, or even basic graphic design software, as they might pop up in technical questions or scenarios during your interview with Goodyear.
✨Show Your Passion for Learning
As a bachelor's candidate, you might not have extensive experience, but that’s okay! Emphasise your eagerness to learn and adapt. Talk about skills you’ve acquired during your studies or relevant workshops that show you’re hungry for growth in the marketing world.
✨Be Prepared for Creative Problem-Solving
Expect some situational questions that test your creative thinking. Prepare for scenarios where you might have to tackle a communication challenge or create a brief marketing strategy on the spot. This will demonstrate your ability to think on your feet and adapt to the demands of the role at Goodyear.
