Marketing Specialist - Retail

**Marketing Specialist – Retail (Hybrid, Birmingham HQ)****Marketing Specialist – Retail** to join our dynamic team. This is a **hybrid role**, with regular travel (3 days) to our **Birmingham Head Office**, so candidates should be based within a reasonable commuting distance.This is your chance to make a real impact in the automotive retail sector. You’ll lead innovative **digital marketing campaigns**, contribute our **eCommerce channels**, and support franchisees in driving **sales and customer satisfaction**. If you thrive in a fast-paced environment and love blending creativity with data-driven strategy, this role is for you.**Primary Purpose of the Role**As our Marketing Specialist – Retail, you will:* Implement annual **eCommerce & digital marketing roadmaps**.* Monitor eCommerce channel performance for **tyres and SMR (Service, Mechanical, Repair)** categories, translating insights into actionable strategies.* Develop and execute **B2C campaigns** that drive sales and improve dealer profitability.* Track and optimize the **effectiveness of marketing initiatives**, ensuring alignment with business goals.**Key Responsibilities*** Lead the implementation of **digital marketing strategies** to enhance franchisee satisfaction and drive sales.* Lead **media and social media strategy** and execution for the retail business.* Support digital transformation, helping franchisees adopt and benefit from innovative tools.* Deploy targeted **digital campaigns** and create engaging content for tyre and auto service promotions.* Manage **franchisee digital presence**, including Google My Business, local SEO, and online reviews.* Analyze campaign performance, **measure ROI**, and recommend improvements.* Collaborate with category management to create **sell-out campaigns** tailored to franchisee and consumer needs.* Ensure brand consistency across dealer co-op advertising and support **PR initiatives** for local events.* Organize and manage **consumer-facing events** to engage target audiences.**About You**To excel in this role, you will have:**Education:*** Bachelor’s degree in marketing or a commercial discipline (Master’s preferred).**Experience:*** 3–4 years in **customer-focused marketing**, with significant **digital experience**.* Hands-on experience in **eCommerce, SEO**, media campaigns, and social programs.* Automotive sector experience is a plus.**Skills & Knowledge:*** Fluent in English and holds a **valid driving license**.* Strong **strategic and analytical skills**, with a holistic business perspective.* Proficient in **Microsoft Office**, especially Excel.* Demonstrable skills in **digital marketing, eCommerce, SEO, media design, social media and project management**.* Ability to **influence cross-functional teams** and drive results.* High **customer sensitivity** and a focus on delivering measurable impact.**What We Offer*** Hybrid working and regular collaboration with a talented, supportive team.* Opportunity to lead **high-impact digital campaigns** across a growing retail network.* Exposure to a range of **marketing disciplines** and career growth opportunities.* A chance to **shape the digital presence** of franchisees and enhance customer experience.**Additional Benefits*** Competitive Salary and Bonus Scheme.* 33 days holiday (including bank holidays) + Option to buy and sell 5 days holiday.* Local and regional progression opportunities.* Enhanced defined contribution pension scheme and life assurance scheme.* Up to 4 free tyres for private use annually after 12 months service.* Discounted MOT and Service Scheme.* Private medical cover after qualifying period.* Opportunity to lead **high-impact digital campaigns** across a growing retail network.* Exposure to a range of **marketing disciplines** and career growth opportunities.* A chance to **shape the digital presence** of franchisees and enhance customer experience.If you’re ready to **drive digital transformation** in the automotive sector and make a tangible impact on both franchisees and consumers, we want to hear from you!#LI-KH1Goodyear is one of the world\’s largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to . Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.At Goodyear, we make life\’s connections easier every day.People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn\’t just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.Come discover the opportunities ahead with Team Goodyear.Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500. When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.Click here for more information about Equal Opportunity laws and for related information.Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to. #J-18808-Ljbffr