At a Glance
- Tasks: Create engaging customer activation plans and monitor campaign performance.
- Company: Join Goodyear, a leader in innovative tire solutions for over 125 years.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and customer insights.
- Why this job: Make a real impact on customer relationships and brand experience across EMEA.
- Qualifications: Experience in B2B marketing and strong project coordination skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Birmingham, United Kingdom (Hybrid)
About Goodyear
We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.
Why This Role Matters
This role plays an important part in strengthening customer relationships across EMEA by delivering engaging activation plans, meaningful communications, and commercially effective campaigns. Working closely with sales, central teams, and external partners, you will help increase customer loyalty, support product adoption, and create a consistent brand experience across all channels.
What You’ll Do
- Develop and deliver customer activation and promotional plans aligned to sales and performance goals.
- Monitor campaign performance and engagement metrics, recommending improvements and optimisations where needed.
- Partner with sales teams to create and localise presentations, sales materials, and customer-facing content.
- Coordinate the planning, delivery, and tracking of customer assets and promotional materials.
- Support customer engagement initiatives including newsletters, events, incentive programmes, and tailored communications.
- Prepare campaign analysis and ROI reporting to support business decisions and continuous improvement.
- Manage activation budgets and collaborate with internal and external stakeholders to ensure effective delivery of activities.
What We’re Looking For
- Experience in B2B marketing, customer engagement, brand activation, events, or a related field.
- Strong project coordination skills with the ability to manage multiple activities and deadlines.
- Confidence using CRM platforms, marketing tools, and data reporting systems such as Salesforce or Tableau.
- Strong communication skills with the ability to adapt messaging for different audiences and markets.
- A collaborative approach and the ability to build positive relationships across teams and with external partners.
- Analytical thinking with a focus on performance, customer insights, and continuous improvement.
- Bachelor’s degree in marketing, Business Administration, or a related discipline, or equivalent experience.
We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.
Senior Customer Activation Specialist in Birmingham employer: Goodyear
At Goodyear, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Birmingham location provides a hybrid working model, allowing for flexibility while engaging in meaningful projects that enhance customer relationships across EMEA. With a strong focus on employee growth, we provide ample opportunities for professional development and the chance to be part of a global team dedicated to excellence in the tire industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Activation Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Senior Customer Activation Specialist. Highlight your experience in B2B marketing and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Customer Activation Specialist in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Customer Activation Specialist role. Highlight your experience in B2B marketing and customer engagement, and show us how your skills align with what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of successful campaigns or projects you've managed, especially those that demonstrate your analytical thinking and project coordination skills.
Be Authentic:Let your personality shine through in your application. We value a collaborative approach, so share your experiences working with teams and building relationships. This will help us see how you fit into our culture at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Goodyear
✨Know Your Customer Activation Strategies
Make sure you brush up on customer activation strategies and B2B marketing concepts. Be ready to discuss how you've successfully developed and delivered activation plans in the past, as this will show your understanding of the role and its importance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've monitored campaign performance and made data-driven decisions. Bring examples of how you've used tools like Salesforce or Tableau to analyse metrics and improve campaigns, as this will highlight your analytical thinking.
✨Demonstrate Strong Communication Skills
Think about how you can adapt your messaging for different audiences. During the interview, practice articulating your thoughts clearly and confidently, especially when discussing how you've collaborated with sales teams or external partners.
✨Be Ready to Discuss Budget Management
Since managing activation budgets is key in this role, prepare to share your experiences with budget coordination. Talk about how you've ensured effective delivery of activities while staying within budget, which will demonstrate your project management skills.
