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For Companies At a Glance
- Tasks: Lead trade marketing activities and manage a dynamic team in Northern Europe.
- Company: Join Goodyear, a global leader in tire manufacturing with a commitment to innovation.
- Benefits: Enjoy a competitive salary, supportive work environment, and growth opportunities.
- Why this job: Be part of a fast-paced team driving brand growth across multiple markets.
- Qualifications: Experience in trade marketing or brand management; strong analytical and communication skills required.
- Other info: Fluency in English is essential; additional languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
Manager Trade Marketing (location: UK or Belgium)
Location: Birmingham, ABE, GB
Company: Goodyear
Goodyear. More Driven.
We are looking for a dynamic and experienced Manager Trade Marketing to join our team and lead the trade marketing activities in the Northern Europe region. This role offers an exciting opportunity to contribute to the growth and development of our brand across multiple markets. If you are passionate about trade marketing and ready to take on a key role in a fast-paced environment, we would love to hear from you.
Location: UK or Belgium.
Key Responsibilities:
- Manages Hub trade marketing team.
- Hiring/evaluation/guidance/coaching of area trade marketing specialists team.
- Builds and manages Hub Trade marketing budget.
- Allocation management in alignment with Hub Sales leader and based on Hub brand, market and customer audit conclusions.
- Trade offs decisions based on short term mitigation needs in alignment with Hub Sales leader.
- Defines and leads Hub trade marketing plans execution.
- Consolidates Hub Customers requirements in terms of sell out, sell in promotions and customer engagement needs.
- Ensures synergies creation and best practices sharing within hub.
- Inputs Cross Hubs TM leader on according assets needs prior to AOP definition.
- Tracks proper trade marketing plans implementation within hub sales areas and ensures post mortem learnings.
- Ensures proper localization and deployment of sales activation calendar conjointly with sales enablement team.
- Supports Hub Brand BtoC activation plans execution.
- Coordinates brand content translations checks with hub TM team.
- Provides Hub insights to central team in case of specific local needs.
Main Interactions:
- Works on a daily basis with Hub Sales Leader on trade marketing plans implementation, performance tracking and trade off decisions.
- Works with Central Trade marketing team (Customer engagement leader, customer sales activation manager, customer performance manager, sales content specialist) to input on specific Hub needs when relevant.
- Works with Central Brand leaders to support on brand content and activation localization.
- Works with Brand performance managers to input on Hub Brand and market audit learnings and Hub targets definition proposal.
- Works with sales enablement team on sales activation calendar localization and proper implementation across Hub sales areas.
- Works with Hub revenue management team on consolidated performance view, including hub mitigation and related activities and budget needs.
Requirements:
- Proven experience in trade marketing, brand management, or a similar role within the FMCG or retail industry.
- Strong understanding of the Northern European markets and consumer behavior.
- Excellent communication and negotiation skills.
- Ability to work cross-functionally with sales, marketing, and product teams.
- Analytical mindset with the ability to assess market data and translate it into actionable strategies.
- Fluent in English; additional languages (e.g., German, French, or Nordic languages) are a plus.
- Ability to travel within the region as required.
What We Offer:
- Competitive salary and benefits package.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development within a global company.
Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to
#J-18808-Ljbffr
Manager Trade Marketing (location: UK or Belgium) employer: Goodyear Dunlop Tires Germany GmbH
Contact Detail:
Goodyear Dunlop Tires Germany GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Trade Marketing (location: UK or Belgium)
✨Tip Number 1
Familiarize yourself with the Northern European markets and consumer behavior. Understanding local trends and preferences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the FMCG and retail industry, especially those who have experience in trade marketing. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the role.
✨Tip Number 3
Prepare to discuss specific trade marketing strategies you've implemented in previous roles. Be ready to share examples of how you've successfully managed budgets, executed marketing plans, and collaborated with cross-functional teams.
✨Tip Number 4
Highlight any experience you have with brand management and localization of marketing content. This will show that you understand the importance of adapting strategies to fit different markets, which is crucial for this position.
We think you need these skills to ace Manager Trade Marketing (location: UK or Belgium)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Manager Trade Marketing position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experience in trade marketing, brand management, or similar roles. Use specific examples that demonstrate your understanding of the Northern European markets and consumer behavior.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for trade marketing and your ability to work cross-functionally. Mention any relevant achievements and how you can contribute to Goodyear's growth in the Northern Europe region.
Highlight Language Skills: If you speak additional languages, such as German, French, or Nordic languages, be sure to mention them in your application. This can set you apart from other candidates and show your ability to engage with diverse markets.
How to prepare for a job interview at Goodyear Dunlop Tires Germany GmbH
✨Show Your Trade Marketing Expertise
Be prepared to discuss your previous experience in trade marketing, especially within the FMCG or retail industry. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to lead trade marketing activities effectively.
✨Understand the Northern European Market
Research the Northern European markets and consumer behavior before the interview. Being able to discuss market trends and how they impact trade marketing strategies will show that you are well-prepared and knowledgeable about the region.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role requires working closely with various teams, be ready to provide examples of how you've successfully collaborated with sales, marketing, and product teams in the past. This will illustrate your ability to work cross-functionally and drive results.
✨Prepare for Analytical Questions
Expect questions that assess your analytical mindset. Be ready to discuss how you've used market data to inform your strategies and decision-making processes. Providing concrete examples will help convey your analytical skills effectively.
