Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform ideas into actionable strategies that drive business success.
- Company: Join a forward-thinking company focused on innovation and growth.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional development.
- Why this job: Make a real impact by optimising demand generation and driving creative projects.
- Qualifications: Strong analytical skills and a passion for data-driven marketing.
- Other info: Dynamic startup environment with endless opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Demand Generation Manager duties and responsibilities:
- Translate ideas to actionable items that deliver business results aligned to CvE's vision and business goals.
- Define which metrics/KPIs to focus on, how to capture/generate demand, and conversion rate optimisation.
- Propose creative ideas on how to grow those KPIs.
- Manage analytic and A/B testing software to optimise those ideas (e.g. PPC, email marketing, paid social, etc).
- Leverage content hacking tools e.g. Canvas, Optimizely, Google Analytics to quickly generate content in multiple formats – blogs, videos, infographics, social posts, email marketing, etc.
- Feel confident in producing B2B/Marketing/Consultancy content focusing on areas such as housing, digital maturity, adtech, marketing operating model, Agile Marketing, among others.
- Analyse the data and users' feedback.
- Exchange ideas/data/feedback with other departments (Consulting, Top management) to present results and drive more growth.
- Propose creative new projects, from building new tools and apps that attract new or drive prospects through the funnel.
- Conduct and present quarterly reports: Industry trends analysis, insights, competitive analyses, and market research.
- Keep abreast with the latest trends and changes in UI/UX and digital marketing.
Demand Generation Manager qualifications and requirements:
- Data-driven: proven clear understanding of data, analytics, metrics, and statistics.
- Have a startup mindset.
- High standards of excellence and attention to detail.
- Good editing and copywriting skills.
- In-depth knowledge of SEO factors and key algorithm updates.
- Hands-on experience with web analytics and A/B testing tools.
- Domain expertise in UI/UX best practices.
- Outstanding analytical and problem-solving skills.
- Experience with growth hacking tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, Canvas for design, Google Analytics, Optimizely, Pardot (ideally) or HubSpot (is a plus) for CRM, sales and marketing purposes, Monday to automate workflows.
- Applicable knowledge of HTML5.
- Applicable knowledge of CSS3, JavaScript, and jQuery is a plus.
Demand Generation Strategist in London employer: Goodway Group
Contact Detail:
Goodway Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your demand generation projects and results. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to demand generation. Use real examples from your experience to illustrate how you've tackled challenges and driven results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Demand Generation Strategist in London
Some tips for your application 🫡
Show Your Data-Driven Mindset: Make sure to highlight your experience with data, analytics, and metrics in your application. We love candidates who can demonstrate a clear understanding of how to use data to drive demand generation strategies.
Be Creative and Proactive: Don’t just stick to the basics! Propose some creative ideas or projects you’ve worked on that align with our goals. We want to see your innovative side and how you can contribute to growing our KPIs.
Tailor Your Content Skills: Since we’re all about producing engaging B2B content, make sure to showcase your editing and copywriting skills. Share examples of content you've created that resonate with target audiences, especially in areas like digital marketing or adtech.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Goodway Group
✨Know Your Metrics
Before the interview, brush up on key metrics and KPIs relevant to demand generation. Be ready to discuss how you would define and measure success in this role, and think of examples from your past experiences where you've successfully used data to drive results.
✨Showcase Your Creativity
Prepare to share innovative ideas for growing KPIs. Think about creative campaigns or projects you've proposed in the past, especially those that involved content creation or A/B testing. This will demonstrate your ability to think outside the box and align with the company's vision.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, like Google Analytics, Optimizely, and MailChimp. If you have experience with these platforms, be ready to discuss specific projects where you utilised them effectively.
✨Stay Updated on Trends
Research the latest trends in digital marketing and UI/UX. Being able to discuss current industry developments will show your passion for the field and your commitment to staying ahead of the curve, which is crucial for a Demand Generation Strategist.
