Demand Generation Manager

This role requires working from our London office in Fitzrovia regularly. If you’ve been looking to join a fast-growing startup with a bold vision of a world where doing good is baked into everything we do, then you’ve found the right place! Backed by General Catalyst, the same investors behind Stripe and Airbnb, we’re building something truly extraordinary!

Our Mission

Our mission at Goodstack is to revolutionise how the world does good. As a Series A social impact company, we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams. Global brands, including Google, TikTok, LinkedIn, HSBC, OpenAI, Atlassian and Twilio - as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference. We are on a rapid growth trajectory. Just in 2024, we facilitated £3 billion in donations to good causes. But this is just the beginning. We want to become the world's leading platform that facilitates donations to the most individual nonprofits in the world.

As our Manager, Demand Generation, you will be responsible for driving immediate pipeline growth by owning and executing the full range of demand generation activities. This role reports directly to the VP of Sales, and you will be working hands-on to create and execute campaigns that generate and nurture leads in real-time. You’ll be at the heart of our sales engine, running all campaigns (outbound, inbound, ABM..) internally, but leveraging agencies periodically. Your focus will be on driving results today — you’ll be the person who can make it happen and ensure we’re building a strong pipeline of prospects right now.

Your mission will be to:

• Drive immediate pipeline growth: Own and execute multi-channel demand generation campaigns (email, paid media, SEO, ABM) to generate qualified leads and drive pipeline growth.
• Manage HubSpot CMS: Update and optimise website content (landing pages, forms, CTAs) using HubSpot CMS to ensure lead capture is aligned with demand gen goals.
• Lead qualification and nurturing: Qualify inbound leads, follow up on outbound prospects, and ensure effective lead nurturing to accelerate pipeline velocity.
• Collaborate with SDRs and sales: Work closely with the SDRs and the sales team to ensure seamless lead handoff, improve lead qualification criteria, and optimise the conversion of leads into opportunities.

After 3 months, success will look like:

• Lead generation and pipeline growth: Successfully execute demand generation campaigns, generating new leads per campaign.
• ABM and lead conversion: Have 1-2 ABM campaigns mapped out and ready to execute, with an expected conversion rate of 15-20% of target accounts into opportunities.
• Pipeline acceleration: Work closely with the sales team to ensure the smooth handoff of leads and reduce the average conversion time from MQL to SQL.
• Measurement and reporting: Regularly report on the performance of campaigns, adjusting strategies to optimise for conversion rates and ROI.

This role is a perfect match for you if you are:

• A rising star with an appetite to grow Goodstack’s marketing into something formidable or someone who's been there, done it, but sees the opportunity for what it is and wants to get their hands dirty to facilitate rapid growth.
• You’re a self-starter with a hands-on mentality who thrives in startups and is motivated by immediate results.
• You are results-driven, have a proven ability to execute, and are passionate about driving pipeline growth today in a fast-paced environment.

Key traits:

• Obsessed with delivering net new pipeline: You have an unrelenting focus on delivering net new pipeline, always striving to generate fresh leads and opportunities.
• Highly organised: You thrive in a fast-paced environment and can juggle multiple campaigns at once while staying on top of all the moving pieces.
• Proactive and independent: You take full ownership of demand generation campaigns, executing them from start to finish without relying on external agencies.
• Results-driven and action-oriented: You have a relentless need to make progress and "knock down wins" every day.
• Great communicator: You’re an excellent communicator, able to collaborate effectively with the sales team and across departments.
• Informed decision-maker: You know how to make informed decisions, blending available data with your intuition to keep campaigns moving forward and optimising as you go.
• Adaptable: You’re able to pivot quickly based on feedback, data, or changing circumstances.
• Deep collaboration with sales and SDR teams: You work closely with SDRs and the sales team, ensuring that leads are efficiently qualified, nurtured, and handed off.

Ideal experience:

• Proven experience in demand generation role, with a focus on generating qualified leads and building pipeline immediately.
• Strong experience with multi-channel campaigns, including email, paid media and SEO.
• Experience with ABM and lead nurturing strategies to accelerate the funnel.
• A results-driven mindset, with a proven ability to deliver on short-term marketing goals that drive revenue.
• Strong emotional intelligence (EQ): You know how to push hard and be bullish in your approach to generate pipeline, but you do it with empathy and educate prospects in a way that resonates with them.
• Startup experience is highly valued, especially if you’ve built or managed demand generation efforts from the ground up.
• Familiarity with sales automation tools and CRM management (HubSpot).

What you can expect upon joining our team:

• Salary reviews and share options, becoming an integral part of our growth and share in the company's success.
• Tasty Tuesday! Office lunch is on the company.
• Vitality - Private medical insurance - vision, dental & hearing coverage.
• £250 Brighten your day annual budget.
• £1000 Learning & Development annual budget.
• Paid days to attend conferences and level up your skills.
• Goodstack library.
• Paid days to volunteer for non-profit causes.
• 25 days annual leave, plus paid public holidays.
• Paid day off on your birthday!
• Paid wellness leave.
• Paid sick leave.
• Pension.
• UK cycle-to-work scheme.
• Flexible working hours.
• Parental leave.
• WFH budget upon joining.

About us

Since 2017, Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. Our vision is clear: To power purpose in every company and non-profit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business, shifting towards a better, purpose-driven world.

OUR PLEDGE TO DIVERSITY, EQUITY & INCLUSION

We take pride in our diverse and growing team representing 15+ nationalities across 5 continents! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.