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For Companies At a Glance
- Tasks: Lead user research and develop marketing strategies for innovative AI-driven products.
- Company: Join Goodnotes, a visionary tech company transforming digital note-taking.
- Benefits: Enjoy flexible hours, personal development budget, and medical insurance.
- Why this job: Be the strategist behind impactful marketing campaigns that empower users.
- Qualifications: 3-6 years in marketing, with experience in B2C and AI products.
- Other info: Collaborative culture with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.
About Goodnotes — Values
- Dream big — Be visionary, strategic, and open to innovation
- Build great things — Work in service of our users, always improving and pushing higher
- Operate as an owner — Take responsibility with bold decision-making and bias for action
- Win like a sports team — Be trusting and collaborative while empowering others
- Learn and grow fast — Never stop learning and iterate fast
- Share our passion — Share ideas and practice enthusiasm and joy
- Be user obsessed — Empathetic, inquisitive, practical
About The Role
As a Product Marketing Manager, you will act as the "CEO" of a specific user segment. You will own the comprehensive understanding of this audience—uncovering their workflows, motivations, and pain points through rigorous research. You won’t just be a marketer; you will be a strategist and a system-builder. You will translate insights into "Source of Truth" personas, architect systematic Go-to-Market (GTM) plans for new features (including AI), and enable the entire company to build with your user in mind.
This is the role for you if you’re excited to work on:
- Unlocking Truths through Rigor: You don’t guess; you validate. You lead a systematic research agenda—conducting deep-dive interviews, running surveys, and analyzing behavioral data to build data-backed personas and knowledge bases that serve as the internal source of truth.
- Architecting the GTM "Machine": You are systematic and process-obsessed. You don’t just execute launches; you build the frameworks, trackers, and retro processes that allow us to launch features to different segments without friction. You bring order to chaos.
- Strategic Positioning & Narrative: You love the puzzle of differentiation. You can map the competitive landscape, identify our wedge in the market, and craft messaging that clearly articulates why Goodnotes is the superior choice for your specific audience.
- Hypothesis-Driven Marketing: You treat marketing as a science. You set up experiments, pilot new messaging, and use data to iterate on our strategy before scaling it to the wider market.
- Internal Enablement: You want to be the knowledge hub. You create the "Market Playbook"—the organized libraries of personas, competitor battle cards, and messaging guides—that empower our Product, Sales, and Exec teams to make smarter decisions.
Qualifications
- 3-6 years of marketing/product marketing experience, ideally in B2C (Consumer Apps), SaaS, or AI
- Experience marketing to multiple user segments: you understand how to craft positioning that resonates with both students and professionals.
- Proven experience launching AI or ML-driven products: you understand the nuances of marketing AI (trust, privacy, iteration) and can navigate the rapid pace of this sector.
- Research & Insights Excellence: you have a track record of conducting user research, synthesizing competitive intelligence, and translating insights into compelling positioning and GTM strategies.
- Data Fluency: you are comfortable working with data to extract actionable insights, identify trends and patterns, and recommend strategic next steps based on your analysis.
Interview Process
- An introductory call with someone from our talent acquisition team to hear about your background and fit for Goodnotes
- A role-specific call with a member of the product marketing team to discuss your background and skillset for this role in detail
- A call with your hiring manager, including a live assessment
- A meet-the-team call with 2-3 GoodPeople you’d be working closely with
- AI Literacy Interview
What’s in it for you
- Budget for items like noise-cancelling headphones, home office setup, personal development, professional training, and health & wellness
- Sponsored visits to our Hong Kong or London office every 2 years
- Company-wide annual offsite
- Flexible working hours and location
- Medical insurance for you and your dependents
Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process.
Product Marketing Manager, Insights (1 year FTC - Renewable/ Convertible) employer: Goodnotes
Contact Detail:
Goodnotes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Insights (1 year FTC - Renewable/ Convertible)
✨Tip Number 1
Get to know the company inside out! Research Goodnotes' products, values, and recent news. This way, you can tailor your conversations during interviews and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews by practising common questions and scenarios related to product marketing. Think about how you would approach user research or go-to-market strategies, as these are key aspects of the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Goodnotes team!
We think you need these skills to ace Product Marketing Manager, Insights (1 year FTC - Renewable/ Convertible)
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for the role shine through in your application. We want to see how excited you are about transforming digital note-taking and how you can contribute to our mission at Goodnotes.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in product marketing, especially in B2C or AI-driven products. We love seeing how your skills align with our values and the specific requirements of the role.
Be Data-Driven: Since this role is all about insights and data, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to inform your marketing strategies or improve user experiences in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Goodnotes
✨Know Your Audience
Before the interview, dive deep into understanding Goodnotes' user segments. Familiarise yourself with their workflows, motivations, and pain points. This will not only show your commitment but also help you articulate how your experience aligns with their needs.
✨Showcase Your Research Skills
Prepare to discuss your past experiences in conducting user research and synthesising insights. Bring examples of how you've used data to inform marketing strategies or product launches, especially in AI or SaaS contexts. This will demonstrate your ability to lead a systematic research agenda.
✨Be Process-Obsessed
Goodnotes values systematic approaches, so be ready to talk about how you've built frameworks or processes in previous roles. Share specific instances where you brought order to chaos, particularly in launching products or features, to highlight your strategic mindset.
✨Craft Your Narrative
Think about how you would position Goodnotes in the market. Prepare to discuss competitive landscapes and how you would differentiate their offerings. This will showcase your strategic positioning skills and your ability to craft compelling messaging tailored to different user segments.
