Senior Product Marketing Manager - Stealth Product (12 months Fixed Term Contract – Convertible) in London

Our Values

• Dream big – Be visionary, strategic, and open to innovation.
• Build great things – Work in service of our users, always improving and pushing higher.
• Operate like an owner – Take responsibility with bold decision‑making and bias for action.
• Win like a sports team – Be trusting and collaborative while empowering others.
• Learn and grow fast – Never stop learning and iterate fast.
• Share our passion – Share ideas and practice enthusiasm and joy.
• Be user obsessed – Empathetic, inquisitive, practical.

About The Role

We're building something brand new, and we're looking for a product marketer who knows how to take a product from concept to market. This is a zero‑to‑one product marketing role within a small, founder‑led product team. You'll validate the audience, shape the narrative, and lead go‑to‑market end‑to‑end—bridging the gap between what we're building and the people we're building it for. This role is based full‑time at our London office.

Responsibilities

• Insights & validation – Build a clear understanding of who our users are and why they care. Run a focused research agenda (user interviews, competitive mapping, and message testing) and translate insights into product and marketing direction.
• Positioning & narrative – Define and evolve positioning and messaging, partnering closely with the Founder and Head of Marketing to articulate differentiation and tell a compelling story.
• GTM strategy & execution – Lead go‑to‑market from strategy through launch planning and cross‑functional coordination with the wider marketing team—ensuring we ship with clarity, focus, and momentum.
• Building in public – Strengthen our credibility through thought leadership and community engagement, and turn external feedback into sharper positioning and better product decisions.
• Marketing an AI‑native product – Help shape how we communicate trust, transparency, and user education for a product that evolves quickly, where responsible AI is part of the story—not a footnote.

Qualifications

• 5+ years of product marketing experience, with meaningful exposure to early‑stage and/or zero‑to‑one work.
• Strong experience in a PLG environment, with a clear understanding of how product‑led growth drives acquisition, activation, and retention.
• Comfort operating end‑to‑end, from research and insights to messaging, launch planning, and execution.
• An independent, execution‑focused working style – you thrive with ambiguity and move quickly while staying organized.
• Curiosity about AI and how it can improve your work; you actively experiment with tools, workflows, and automation to operate smarter.

Interview Process

• Talent Intro Call – A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you're interested in joining Goodnotes.
• Hiring Manager Interview – A deeper dive into your background, your preferred ways of working, and the impact you'll have in the team.
• Founder Interview – A call with Steven, our CEO and Founder to discuss your experience, AI capabilities, and the challenges of the role.
• Role‑Specific Assessment – A live session focused on the core product marketing skills required for the role and how you approach real‑world challenges.
• Values & Panel Interview – A conversation with 2–3 team members centered on our company values and how you collaborate.

What’s in it for you

• Customized Growth & Wellness Budgets – We provide dedicated stipends for the things that keep you at your best, including noise‑canceling headphones for deep focus, professional training, personal development, and health and wellness activities.
• Global Connectivity – While we embrace flexible work, we love seeing each other. We provide sponsored visits to our beautiful office locations to foster face‑to‑face collaboration.
• Company‑Wide Offsites – Once a year, we gather the entire global team in person to celebrate our wins, align on our vision, and build lasting connections.
• Comprehensive Health Coverage – Your well‑being is our priority. We offer premium medical insurance for you and your dependents to ensure peace of mind for your whole family.

At Goodnotes, we are committed to building a diverse, inclusive, and equitable workplace. We welcome applications from people of all backgrounds, identities, and experiences, and we make hiring decisions based on merit, qualifications, and the needs of the role. We do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, neurodiversity, marital or parental status, or any other protected characteristic. If you require any adjustments during the recruitment process, please let your Talent partner know — we're happy to accommodate.

In compliance with the EU Pay Transparency Directive, details regarding the salary range for this position will be provided to you via email prior to your initial interview with our recruitment team. Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process.