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- Tasks: Lead marketing initiatives and develop impactful strategies for a top financial software company.
- Company: Join an innovative American multinational business software company with a focus on financial confidence.
- Benefits: Competitive daily rate, hybrid working, and a chance to shape marketing strategies.
- Why this job: Make a real impact in a dynamic environment while growing your marketing expertise.
- Qualifications: Proven experience in demand generation, budget management, and marketing analytics.
- Other info: 12-month fixed term contract with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Offering between £ £ per day
Located in London Victoria
12-months fixed term contract
Hybrid working (2/3 days in office)
About the company
This company is an American multinational business software company that specializes in financial software. Their platform helps you achieve financial confidence with TurboTax, Credit Karma, QuickBooks, and Mailchimp.
Key responsibilities
- Manages the marketing activities and programs for the organization.
- Develops and implements marketing plans to serve the business objectives.
- Stays abreast of changes in the marketing environment and coordinates market research projects.
- Selects and manages ongoing relationships with different marketing vendors.
- May oversee advertising, events and public relationships.
- Manages subordinate staff in the day-to-day performance of their jobs.
- Ensures that project/department milestones/goals are met and adhering to approved budgets.
- Has full authority for personnel actions.
- Extensive knowledge of department processes.
Requirements
- Solid experience in leading demand generation initiatives.
- Experience managing a budget.
- Experience with Marketing Analytics.
- Experience across PPC, Social and Content Syndication with a lead generation focus.
- Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed.
- Ability to design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance.
- Proven communication and influencing skills working closely with creative and content teams to ensure teams are aware of content requirements.
- Track record of working in cross functional partnerships.
- Experience of sourcing, implementing and maximizing B2B martech such as: Salesforce, Eloqua etc.
- Experience planning integrated funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, Research, High Quality Leads, Appointment Setting, Demo, Trial and Sales Enablement.
- Prior experience working in the B2B sector.
In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.
Marketing Manager in London employer: Goodman Masson
Contact Detail:
Goodman Masson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in B2B or have experience with demand generation. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, analytics reports, and any successful projects you've led. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies and recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in areas like PPC and content syndication.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in demand generation and budget management, as these are key for us. Use specific examples that showcase your skills in PPC, social media, and content syndication.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how your background aligns with our needs. Be sure to mention your experience with B2B martech and how you’ve successfully led campaigns in the past.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, make sure to highlight your experience with marketing analytics and how you've used data to drive campaign success. This will show us that you can effectively measure and report on performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Goodman Masson
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to drive demand generation initiatives in the past. This will show that you understand the importance of data-driven decision-making.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams and projects before. Highlight your experience in overseeing budgets and ensuring project milestones are met.
✨Familiarise Yourself with B2B Martech
Get to grips with the B2B martech tools mentioned in the job description, like Salesforce and Eloqua. Be ready to discuss how you've implemented these tools in previous roles and the impact they had on your marketing strategies.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you’ve influenced creative and content teams to meet marketing goals.
