Head of Commercial Strategy and Insights
Head of Commercial Strategy and Insights

Head of Commercial Strategy and Insights

London Full-Time 80000 - 120000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead commercial strategy and insights for a top FMCG brand, driving growth and innovation.
  • Company: Join a leading player in the FMCG space known for its innovative approach and household-name products.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
  • Why this job: Shape the future of a well-known portfolio while making a real impact from day one.
  • Qualifications: Proven experience in Revenue Management or Commercial Strategy within FMCG; strong leadership skills required.
  • Other info: Be part of a senior leadership team influencing key decisions and strategies.

The predicted salary is between 80000 - 120000 £ per year.

A leading player in the FMCG space is looking for a commercially astute, data-driven leader to step into a high-impact role as Head of Commercial Strategy & Insights. This is a fantastic opportunity to shape long-term commercial direction in a household-name portfolio while driving sustainable growth through strategic insight and cross-functional leadership.

This role will lead a team of commercial insight professionals and work closely with pricing, promotions, and revenue management teams to build a smarter, insight-led future. You’ll be part of a senior leadership team, influencing both internal and external stakeholders with powerful, actionable analysis.

What You’ll Do:
  • Develop long-range pricing and promotional strategies that drive profit and market share
  • Lead commercial insight delivery to key partners, helping optimise trade spend and category performance
  • Analyse competitive activity across channels and retailers, identifying commercial opportunities
  • Influence internal decision-making through deep insights into consumer and shopper behaviour
  • Coach and develop a high-performing team while collaborating across analytics, commercial, and category functions
  • Play a key role in the evolution of commercial tools, AI simulations, and NRM best practices
What You’ll Bring:
  • A proven track record in Revenue Management or Commercial Strategy within a major FMCG environment
  • Strong commercial and financial acumen, including P&L management
  • Mastery of external data sources and a passion for turning complexity into clarity
  • Strategic thinker with the ability to influence at board level and across functions
  • Experience managing and developing a team
  • Excellent communication, critical thinking, and storytelling skills
  • High energy, curiosity, and a results-focused mindset
Why This Role?

This is more than a commercial role—it’s a chance to shape the commercial and pricing landscape for a well-known portfolio in a respected and innovative business. You’ll be empowered to lead from the front, work on future-focused projects, and make a measurable impact from day one.

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Contact Detail:

Goodman Masson Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Commercial Strategy and Insights

✨Tip Number 1

Network with professionals in the FMCG sector, especially those in commercial strategy roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges in the field.

✨Tip Number 2

Familiarise yourself with the latest tools and technologies used in commercial strategy and insights, such as AI simulations and data analytics platforms. Being knowledgeable about these can set you apart during discussions with hiring managers.

✨Tip Number 3

Prepare to discuss specific examples of how you've influenced decision-making through insights in your previous roles. Highlighting your ability to turn complex data into actionable strategies will resonate well with the interviewers.

✨Tip Number 4

Research the company’s current commercial strategies and recent initiatives. Understanding their market position and challenges will allow you to tailor your insights and demonstrate your strategic thinking during the interview process.

We think you need these skills to ace Head of Commercial Strategy and Insights

Commercial Acumen
Revenue Management
Data Analysis
Strategic Thinking
Financial Acumen
P&L Management
Team Leadership
Cross-Functional Collaboration
Consumer Behaviour Analysis
Communication Skills
Critical Thinking
Storytelling Skills
Market Analysis
Promotional Strategy Development
Insight Generation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in Revenue Management or Commercial Strategy, particularly within the FMCG sector. Use specific examples that demonstrate your commercial acumen and leadership skills.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your strategic thinking and ability to influence decision-making can contribute to their goals. Be sure to mention your experience with data-driven insights and team development.

Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. For instance, mention how your strategies led to increased market share or improved profitability. This will help illustrate your impact in previous positions.

Prepare for Potential Questions: Anticipate questions related to your experience with pricing strategies, team leadership, and consumer behaviour analysis. Prepare thoughtful responses that reflect your expertise and align with the company's objectives.

How to prepare for a job interview at Goodman Masson

✨Showcase Your Strategic Thinking

As a candidate for the Head of Commercial Strategy and Insights, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed long-range strategies in previous roles, particularly in pricing and promotions, and be ready to discuss the impact of those strategies on profit and market share.

✨Highlight Your Data-Driven Approach

This role requires a strong focus on data analysis. Be prepared to discuss your experience with external data sources and how you've used insights to influence decision-making. Bring specific examples of how you've turned complex data into actionable strategies that have driven results.

✨Demonstrate Leadership Skills

Since you'll be leading a team of commercial insight professionals, it's important to showcase your leadership abilities. Share experiences where you've coached or developed a high-performing team, and explain how you foster collaboration across different functions to achieve common goals.

✨Prepare for Scenario-Based Questions

Expect scenario-based questions that assess your problem-solving skills and ability to influence stakeholders. Think about past challenges you've faced in revenue management or commercial strategy, and prepare to discuss how you approached these situations, the actions you took, and the outcomes achieved.

Head of Commercial Strategy and Insights
Goodman Masson
Location: London
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  • Head of Commercial Strategy and Insights

    London
    Full-Time
    80000 - 120000 £ / year (est.)
  • G

    Goodman Masson

    50-100
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