Sales Manager

Join GoodFit Ltd., a data-driven B2B SaaS company that provides AI-powered lead attribution and segmentation solutions. We are looking for a Sales Manager to lead our sales team in London.

What We Do

Today most companies are reliant on their sales reps to find leads. The challenge? Reps struggle to find great prospects. Worse, they waste huge amounts of time disqualifying leads they can’t sell to. This is a frustrating experience for reps, inefficient use of their skills and a sunk cost for the business. GoodFit helps companies identify their leads programmatically and build a dataset based on their unique requirements. We only source the accounts that meet the company’s qualification criteria and enrich them with the most useful data points. With the company’s market mapped, they can more efficiently distribute & prioritise leads, while delivering compelling messaging based on their prospect’s needs.

The Opportunity

Our Sales team is deeply solution-oriented. We are obsessed with GTM, move fast, and think strategically, delivering data-driven value throughout the entire customer journey. We’re not just here to hit numbers. We’re here to help our customers grow, and to shape the next generation of go-to-market. We’re looking for a sales leader who is strategic, detail-oriented, and a proactive mentor but also happy to dive into the day-to-day tactical work. This is a leadership role reporting directly to the CRO, and is responsible for driving significant portions of our GTM success. The small but growing sales team at GoodFit is primed to expand over 2026, so you should be an expert at hiring and ramping Account Executives while developing a culture of excellence, fun and collaboration.

What You’ll Do

• Ensure the team are set up and equipped to hit their new business goals, with attainment spread across the team.
• Hire, coach and mentor a team of Account Executives to consistently hit revenue and pipeline goals while helping identify the optimal technical solutions for our customers.
• Participate in and coach on deals, driving significant new logo acquisition for GoodFit.
• Help define, execute and iterate on GoodFit’s go-to-market strategy.
• Build a culture of success, continued learning and development and collaboration amongst the team.
• Forecast accurately to ensure GoodFit can plan and grow with confidence.
• Collaborate closely with partners in Account Management, Marketing, Product and Engineering to solve for our customers’ experience and inform GoodFit’s product roadmap.

What Success Looks Like

• Revenue Growth: Acquire new customers selling the suite of GoodFit products across prospect base.
• Team Growth: Hire and develop A-star players into elite sales performers as well as nurturing high-potential SDRs into high performing salespeople.
• Team Excellence: Develop a culture of excellence in which the team consistently performs, grows and meets goals.
• Operational Impact: Improve processes, systems and cross-team effectiveness.

We’d Love to Hear From You

• 2+ years building successful teams and coaching AEs.
• 4+ years directly selling a technical or data-led product to B2B SaaS companies.
• Strong quantitative forecasting and management of pipeline toward ambitious financial targets.
• Passion for the GTM data space and improving how businesses go-to-market.
• Clear experience working cross-functionally on strategic projects.
• Track record of thriving in fast-moving, early stage environments.

Why Join Us

• Work closely with a leadership team who has built and scaled multiple revenue teams to $100M+ ARR (you’ll learn more in 12 months than most do in 5 years).
• Quarterly off-sites in London and annual company off-site (past trips: Oxford, Bath).
• Top-tier equipment & Shoreditch HQ.
• Private healthcare insurance.
• Gym access, monthly team events & more.

Hiring Process

• Introductory call with the hiring team: mutual introductions and overview of the role (30 mins).
• Deep-dive interview with the CRO: experience, motivation, and role alignment (30 mins).
• Take-home task review interview: presentation and discussion of the approach (60 mins).
• Team meet-and-greet: informal conversation with future teammates (30 mins).

Inclusion at GoodFit Ltd.

GoodFit Ltd. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don’t hesitate to let us know how we can help. Research shows that some candidates, particularly women and people from underrepresented groups, may hesitate to apply if they don’t meet every listed qualification. If this role excites you, we encourage you to apply even if your experience doesn’t align perfectly.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function / Industries: IT Services and IT Consulting