Managing Director

Location: Multi-site role, currently covering Midlands & N Wales (this is what we mean by Hybrid; it is not a WFH role)

Reports to: Majority Shareholder / Chairman & Chief Executive

Goodfish Group is a privately owned, growth-oriented plastics manufacturing group with four UK sites and a strong reputation for quality, reliability and service. The business is entering its next phase of development, combining organic growth with further acquisitions and expansion into new markets as it seeks to increase sales from £28m in 2025 to £50m by 2030. This 12.7% CAGR target compares with actual CAGR of 16% since 2020.

As part of a planned succession, Goodfish Group is seeking a commercially sharp, people-focused Managing Director who understands how value is created in a manufacturing environment and can translate that into clear priorities, accountability and performance. The successful candidate will bring greater cohesion, focus and energy to an already capable management team, while respecting the dynamics and long-term perspective of a family-owned business.

A. Role purpose

The Managing Director will be reponsible for leading the Group\’s operations, people and commercial performance across all sites, ensuring the business remains robust, cash-generative and well controlled while supporting disciplined growth and innovation in customer satisfaction. The role is about leadership, alignment and execution rather than functional heroics: understanding operations deeply, asking the right questions and enabling others to deliver.

The Managing Director will work in close partnership with the majority shareholder and head of the family as he approaches retirement, ensuring continuity of culture, relationships and long-term direction. This will involve a gradual, well-managed transition of day-to-day and strategic responsibilities, with authority increasing in line with the new Managing Director\’s demonstrated capability, judgement and results. Over time, this relationship is expected to evolve from mentorship and close collaboration to a broader stewardship role, reflecting mutual trust, confidence and sustained business performance.

B. Key responsibilities

1. Strategy and growth

• Work with the Board and senior management team to refine and implement the Group strategy, business plans and key priorities.
• Develop a clear operating framework that delivers precision, robustness and integrity across manufacturing, operational and commercial activities.
• Build a strong understanding of the company\’s products, sectors and customers, and translate this into practical plans for further commercialisation, market penetration and product development.
• Ensure the business retains excellent manufacturing capability, NPD and innovation, with sufficient capacity, skills and resources to support increasingly complex national and international projects.

2. Operations and performance

• Lead the creation of a high-performing, safe and process-driven culture grounded in operational excellence and continuous improvement.
• Implement and embed lean and continuous improvement methodologies in a pragmatic way that supports clarity, standardisation and accountability.
• Oversee the Group\’s digital transformation, leveraging data, automation and appropriate technologies to improve efficiency, decision-making and resilience.
• Strengthen supply chain robustness, production reliability and business continuity, ensuring the organisation can meet demanding customer requirements.
• Continuously review and enhance customer service processes and touchpoints to support growth, retention and reputation.

3. People and culture

• Define and maintain an organisational structure capable of delivering current and future objectives, including succession and talent planning.
• Work with and through the existing management team to sharpen focus, strengthen execution disciplines and build a more unified, high-performing leadership culture.
• Attract, develop and retain high-calibre talent, acting as an engaging leader who combines constructive challenge with genuine support and development.
• Promote collaboration and cross-site teamwork, reinforcing a strong, shared culture and sense of purpose across the Group.
• Champion the effective use of digital tools and data to empower employees, enable progression and increase their contribution and value to the business.

4. Financial stewardship and governance

• Take overall responsibility for the P&L, cash flow and balance sheet, ensuring strong financial control and disciplined capital allocation.
• Operate with a clear appreciation of the responsibilities of a privately owned, long-term oriented business, balancing stability with selective, evidence-based investment in capacity, technology and people.
• Work closely with the majority shareholder and Board to set and deliver sustainable growth and profitability targets that support the owners\’ long-term objectives.
• Ensure that risk is appropriately identified, assessed and managed across operations, finance, compliance and reputation.

5. Reporting and key relationships

• Report directly to the majority shareholder / Chair, providing clear, concise and insightful updates on performance, risks and opportunities.
• Lead, coach and hold to