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- Tasks: Plan and execute exciting multi-channel marketing campaigns that drive engagement and sales.
- Company: Join the innovative Goodfellow Group, a leader in B2B marketing.
- Benefits: Enjoy competitive salary, flexible working, private healthcare, and generous annual leave.
- Why this job: Make a real impact by owning campaigns and collaborating with dynamic teams.
- Qualifications: Experience in B2B marketing and hands-on skills with email tools like HubSpot.
- Other info: Great opportunities for professional development and a vibrant company culture.
The Campaign & ABM Specialist is responsible for planning, executing, and optimizing multi-channel demand generation campaigns and account-based marketing (ABM) programmes across the Goodfellow Group. Reporting to the Demand Generation Manager, this role translates strategy into measurable campaigns that engage target accounts and buying groups, support both e-commerce sales and lead generation, and accelerate opportunities through the funnel.
This is a hands-on, revenue-focused role, ideal for someone who enjoys owning campaigns end-to-end, working cross-functionally with Sales and regional teams, and continuously improving performance through data and experimentation.
Key Responsibilities- Plan, build, and execute multi-channel demand generation campaigns, with a strong focus on email marketing and ABM.
- Support the execution of ABM programmes for priority accounts and sectors by orchestrating assets, ads, emails and sales alignment.
- Set up and manage campaigns in HubSpot, including emails, workflows, lead scoring and segmentation.
- Monitor campaign performance and optimize activity based on engagement, conversion, and pipeline impact.
- Collaborate with Sales, and internal stakeholders to ensure campaigns are aligned with commercial priorities.
- Experience in B2B lead generation, demand generation, or campaign execution roles. (B2B e-commerce experience is a plus).
- Hands-on experience with email marketing and marketing automation tools (HubSpot preferred).
- Understanding of account-based marketing and multi-touch B2B buying journeys.
- Strong organizational skills and ability to manage multiple campaigns at the same time.
- Fluency in French, German, or both is a plus.
- Campaigns are delivered on time, accurately, and aligned with demand generation priorities.
- Email and ABM activity show ongoing improvement in engagement and conversion performance.
- Contribute actively to the marketing team, collaborating across demand generation, product, content and UX teams.
- Operate with a high level of ownership, supporting the Demand Generation function with reliable campaign execution and actionable insights.
- Competitive salary, dependent on experience.
- 22 days Annual Leave rising to 25 days.
- Flexible working arrangements, where applicable, to support work-life balance.
- Enjoy company-funded private healthcare, giving you peace of mind and access to quality care.
- Generous company pension scheme with a 5% employer contribution to help you plan for a secure future.
- Comprehensive protection with Critical Illness and Life Assurance cover, giving you and your loved one’s peace of mind.
- Company Sick Pay scheme available, inclusive of Statutory Sick Pay, to support you during periods of illness.
- Employee Assistance Programme (EAP) for mental health and wellbeing support.
- Professional development opportunities, where applicable, including training and support for qualifications.
- Onsite car parking and complimentary refreshments.
- Plus a programme of social events during the year.
To Apply: If you feel you are a suitable candidate and would like to work for Goodfellow, please do not hesitate to apply.
Campaigns & ABM Specialist in Cambridge employer: Goodfellow
Contact Detail:
Goodfellow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns & ABM Specialist in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. We want you to shine, so think about how your experience aligns with the role of Campaigns & ABM Specialist.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Campaigns & ABM Specialist in Cambridge
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B lead generation and campaign execution. We want to see how your skills align with the Campaigns & ABM Specialist role, so don’t hold back!
Showcase Your Tools: If you've got hands-on experience with HubSpot or other marketing automation tools, shout about it! We love seeing candidates who can hit the ground running, so let us know how you've used these tools in past campaigns.
Highlight Collaboration Skills: This role involves working closely with Sales and other teams, so make sure to mention any cross-functional projects you've been part of. We’re all about teamwork here at StudySmarter, and we want to know how you contribute to a collaborative environment.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Goodfellow
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the types of multi-channel demand generation campaigns and ABM programmes you've worked on. Be ready to discuss specific examples of how you planned, executed, and optimised these campaigns, especially focusing on email marketing and any tools like HubSpot.
✨Showcase Your Data Skills
Since this role is all about optimising performance through data, come prepared with insights from your past campaigns. Discuss how you monitored campaign performance and what metrics you used to measure success. This will demonstrate your analytical skills and your ability to drive results.
✨Collaboration is Key
Highlight your experience working cross-functionally with sales and other teams. Prepare examples of how you’ve aligned campaigns with commercial priorities and collaborated with stakeholders to ensure everyone is on the same page. This shows you understand the importance of teamwork in achieving campaign success.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in campaign execution or ABM strategies. Think about potential scenarios you might face in this role and prepare your responses. This will show your problem-solving skills and readiness to take ownership of campaigns.
