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For Companies At a Glance
- Tasks: Manage multi-channel campaigns and boost B2B demand generation.
- Company: Leading marketing firm in Cambridge with a dynamic team.
- Benefits: Competitive salary, healthcare, and professional development opportunities.
- Why this job: Join a creative team and make an impact in B2B marketing.
- Qualifications: Experience in B2B marketing, lead generation, and email marketing.
- Other info: Hands-on role with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
A leading marketing firm in Cambridge is seeking a Campaigns & ABM Specialist to manage multi-channel demand generation and account-based marketing efforts. This hands-on role requires expertise in executing campaigns, optimizing performance, and collaborating with Sales to enhance engagement.
Ideal candidates have experience in B2B marketing, particularly in lead generation and email marketing, with a strong understanding of marketing automation tools like HubSpot.
The position offers competitive salary and benefits, including healthcare and professional development opportunities.
ABM & Campaigns Specialist — B2B Demand Gen in Cambridge employer: Goodfellow
Contact Detail:
Goodfellow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM & Campaigns Specialist — B2B Demand Gen in Cambridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in B2B demand generation. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your expertise in lead generation and email marketing, so make it shine!
✨Tip Number 3
Prepare for interviews by brushing up on marketing automation tools like HubSpot. Be ready to discuss how you've used these tools to optimise campaign performance and drive engagement.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives you a better chance of landing that ABM & Campaigns Specialist role with us.
We think you need these skills to ace ABM & Campaigns Specialist — B2B Demand Gen in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of ABM & Campaigns Specialist. Highlight your experience in B2B marketing, lead generation, and any specific tools like HubSpot that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and account-based marketing. Share specific examples of campaigns you've managed and the results you achieved. We love a good story!
Showcase Your Analytical Skills: In this role, optimising performance is key. Be sure to mention any experience you have with analysing campaign data and making data-driven decisions. We want to know how you've improved engagement in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Goodfellow
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the campaigns you've managed. Be ready to discuss specific strategies you used, the tools you leveraged (like HubSpot), and the results you achieved. This shows your hands-on experience and understanding of B2B demand generation.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales, prepare examples of how you've successfully collaborated with other teams in the past. Highlight any instances where your efforts led to improved engagement or lead generation, as this will demonstrate your ability to work cross-functionally.
✨Be Ready for Performance Metrics
Expect questions about how you measure campaign success. Brush up on key performance indicators (KPIs) relevant to B2B marketing, such as conversion rates and ROI. Being able to articulate how you optimise performance based on these metrics will set you apart from other candidates.
✨Prepare Questions About Their Tools
Research the marketing automation tools they use and come prepared with questions. This shows your genuine interest in the role and helps you understand how you can contribute effectively. Plus, it gives you a chance to demonstrate your knowledge of tools like HubSpot and how you’ve used them in your previous roles.
