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- Tasks: Lead marketing strategies to drive growth and customer engagement for a design-led stationery brand.
- Company: Good Tuesday, a certified B Corp focused on purposeful planning and impactful products.
- Benefits: Join a fast-growing team with a strong sense of purpose and a supportive culture.
- Other info: Opportunity to make a meaningful impact on people, partners, and the planet.
- Why this job: Shape the future of a brand that uses business as a force for good while having fun.
- Qualifications: Proven experience in scaling consumer brands and leading marketing teams.
The predicted salary is between 60000 - 80000 £ per year.
About Good Tuesday
Good Tuesday is a design-led stationery brand and a certified B Corp. We create beautiful tools to help people plan their time with purpose. We believe good planning creates space for what really matters. We have all the makings of an iconic brand – impactful products, a loyal community, and a strong sense of purpose. We're growing fast, and we're looking for curious, kind, and capable people who want to help grow a company that uses business as a force for good – and have fun doing it.
Role
Good Tuesday is seeking a senior Head of Marketing to guide the next phase of our commercial and ecommerce growth. You'll bring proven experience scaling a design-led, lifestyle, multi-channel brand with ecommerce at its core and a clear understanding of how to translate brand strength into sustainable, profitable growth. This is a newly created leadership role with the opportunity to build and lead the Marketing function, shaping how we approach growth, performance and customer engagement as the business scales. You'll bring a commercially grounded mindset suited to a bootstrapped, independently owned organisation, and take responsibility for delivering meaningful, measurable results across channels. Alongside growth, you'll play an active role in upholding our B Corp commitments, ensuring marketing decisions reflect our values, support responsible growth, and consider their wider impact on people, partners and the planet. You'll also contribute to building a positive, inclusive and supportive working culture, leading with clarity, kindness and integrity. You'll work closely with trusted external partners and agencies, building strong relationships and ensuring high standards across all marketing activity. You've played a pivotal role in growing ecommerce brands before, and you know how to balance creativity with commercial discipline, data with intuition, and ambition with focus.
What You'll Lead
- Marketing and ecommerce strategy and ongoing optimisation
- Performance marketing, acquisition and retention
- Customer lifecycle, CRM and email marketing
- Campaigns, launches and go-to-market planning
- PR, partnerships and community growth
- Management of external agencies and specialist partners
- Marketing insight, reporting and forecasting
- Budget ownership and contribution to overall business performance
Requirements
This role will suit you if you have already:
- Led marketing for a consumer brand with meaningful revenue (£XM+), ideally across DTC, wholesale, or marketplaces
- Owned channel performance (paid, email, organic, partnerships) with accountability for growth and efficiency
- Built or re-shaped a marketing team, including hiring, coaching, and setting clear performance expectations
- Worked closely with founders, product, and operations to align marketing with stock, launches, and capacity
- Made commercial decisions using data – balancing brand ambition with margin, cash flow, and ROI
Values
- Customer First: We exist for our customers. We listen deeply, design meaningfully, and act fast to serve their needs.
- Caring: We lead with empathy – treating our team, customers, and partners with kindness and respect.
- Raise the Bar: We strive for better – in quality, creativity, and how we show up every day.
- Honest
Head of Marketing in Cornwall employer: Good Tuesday | BCorp
Contact Detail:
Good Tuesday | BCorp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Cornwall
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion for marketing shine through. Share your ideas and how you can contribute to Good Tuesday's mission – they want to see the real you!
✨Tip Number 3
Prepare for interviews by researching Good Tuesday’s values and recent campaigns. Think about how your experience aligns with their goals and be ready to discuss specific examples of your past successes in scaling brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Good Tuesday family.
We think you need these skills to ace Head of Marketing in Cornwall
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for Good Tuesday shine through! We want to see how much you care about our mission and values. Share why you’re excited about the role and how you can contribute to our purpose-driven journey.
Tailor Your Experience: Make sure to highlight your relevant experience in scaling design-led brands. We’re looking for someone who understands the ins and outs of ecommerce and marketing strategy, so connect your past roles to what we’re doing at Good Tuesday. Be specific!
Be Authentic: We value honesty and kindness, so don’t be afraid to show your true self in your application. Share your unique perspective and experiences that have shaped you as a marketer. We want to know the real you, not just your professional achievements.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Good Tuesday | BCorp
✨Know the Brand Inside Out
Before your interview, dive deep into Good Tuesday's mission, values, and products. Understand their design-led approach and how they position themselves as a B Corp. This will not only show your genuine interest but also help you align your marketing strategies with their ethos.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlight your experience with performance marketing and how you've balanced creativity with commercial discipline. This is crucial for a role that demands measurable results.
✨Emphasise Team Leadership Skills
Since this role involves building and leading a marketing team, share your experiences in hiring, coaching, and setting performance expectations. Talk about how you've fostered a positive and inclusive culture in past teams, as this aligns with Good Tuesday's values.
✨Prepare Thoughtful Questions
Think of insightful questions that reflect your understanding of the brand and its challenges. Ask about their current marketing strategies, how they measure success, or their plans for community engagement. This shows you're not just interested in the role, but also in contributing to their growth.