Digital Marketing Executive in Harrogate

Are you a commercially minded digital marketer with a flair for content creation, social media and lead generation? We are looking for a talented and energetic Digital Marketing Executive to join our growing private healthcare business and take ownership of our digital presence across multiple clinic locations.

This is an exciting opportunity for someone who combines strong analytical marketing skills with creativity, storytelling and a natural understanding of what drives online engagement and conversion. You will play a key role in increasing brand visibility, generating high-quality patient enquiries, creating compelling content and ensuring our online communications remain polished, compliant and impactful.

We are an established private medical clinic providing high-quality, patient-centered care across multiple locations. We are committed to delivering safe, effective, and responsive services in line with regulatory standards, while maintaining the highest levels of professionalism, discretion, and patient trust.

We are primarily looking for someone with core performance and search marketing skills to drive forward our lead generation activities, as well as someone with an instinctive understanding of our brand and its potential in order to engage compellingly with our customers and communities.

The role will take ownership of developing engaging digital content to enhance brand visibility and audience engagement across our social media channels. This will include planning, creating and editing high-quality video content that resonates with our customers, showcases our treatments and services, and strengthens our connection with both existing and prospective communities.

The successful candidate will therefore combine analytical marketing expertise with creativity, strong storytelling ability and a keen eye for content that drives interaction and conversion. You will contribute to maintaining a clear, compliant, and informative digital presence that supports patient understanding and engagement, while upholding the standards expected within a regulated environment.

• Plan, create and deliver digital marketing campaigns across all clinic locations which drives lead generation and conversion.
• Maintain a strong understanding of our brand tone, customer profile and market positioning to ensure all digital communications are engaging, polished and impactful.
• Refresh and update website content, ensuring all information is accurate, up-to-date, and compliant with regulatory requirements.
• Schedule engaging social media activity, ensuring content is fresh, relevant, evidence-based, and aligned with professional healthcare standards.
• Monitor social media trends, emerging platforms and competitor activity to identify new opportunities for audience growth and engagement.
• Capture, edit and produce compelling video and visual content that brings our brand, treatments, expertise and customer stories to life.
• Engage confidently with our on-line communities, assisting in producing patient-facing materials including blogs, treatment information, and email communications.
• Track and report on digital and social media performance, providing insight into content effectiveness, audience behaviour and campaign results.
• Ensure all marketing activity aligns with relevant regulations, including those set by the Care Quality Commission (CQC) and UK GDPR regulations.
• Work closely with internal teams to develop content ideas, promote key business initiatives and ensure marketing activity supports wider commercial goals.
• Continually bring fresh creative ideas to the table, helping us evolve our digital presence and stand out in a competitive marketplace.
• Provide general administrative support to the marketing function.

We are looking for an enthusiastic, creative and digitally minded marketing professional who naturally understands how to capture attention online, communicate with impact and create content that resonates with different audiences. This role would suit someone who thrives in a fast-paced environment, enjoys taking ownership of creative projects and is motivated by seeing measurable results from their work.

Demonstrable interest and experience, working in digital marketing, ideally within a healthcare or regulated environment. Passionate about social media, content creation and brand engagement attuned to social media trends. Excellent written and verbal communication skills, with a clear and professional tone. Strong attention to detail and commitment to accuracy. Understanding of confidentiality and the importance of handling sensitive information appropriately, GDPR principles and their application in marketing. Confident utilising digital tools such as content management systems, social media platforms, and analytics tools. Organised, reliable, and able to manage multiple tasks effectively. Willingness to travel regularly between Leeds, Newcastle, and Tunbridge Wells.