At a Glance
- Tasks: Lead and build Limbic's design function, shaping impactful patient experiences.
- Company: Join a pioneering AI healthcare start-up transforming mental health access.
- Benefits: Competitive salary, equity participation, generous PTO, and mental health support.
- Other info: Dynamic role with significant impact on the future of healthcare.
- Why this job: Make a real difference in patient wellbeing through innovative design.
- Qualifications: Proven experience in product design and building teams from scratch.
The predicted salary is between 135000 - 150000 € per year.
We're looking for a Principal Product Designer (Head of Design) to define and build Limbic's design function from the ground up.
About Limbic: Limbic is a London‐based, globally‐serving clinical AI start‐up on a mission to make high‐quality mental healthcare accessible to everyone, everywhere. Limbic is already used in over 50% of NHS Talking Therapies services and by leading healthcare providers in the US, making it the largest deployment of AI for direct patient care globally. Our technology is clinically validated and UKCA Class IIa certified, demonstrating safety and effectiveness in real‐world settings. Our products are proven to improve patient outcomes—raising recovery rates, reducing dropouts, and enabling 24/7 access to care. As we expand into a direct‐to‐patient (D2C) experience, design is becoming mission‐critical to delivering safe, effective, and human‐centered AI therapy.
Why Join Limbic:
- Define design at one of the most impactful AI healthcare companies.
- Work on a product where design directly impacts patient wellbeing.
- Build a function, product, and brand from the ground up.
- Tackle complex challenges at the intersection of AI, healthcare, and human experience.
The Role: We're looking for a Principal Product Designer (Head of Design) to define and build our design function from the ground up. This is a pivotal, high‐impact role as we transition from a B2B platform to a consumer‐facing product. You will lead the design of experiences used by patients in vulnerable moments, where trust, safety, and emotional nuance are essential. You'll own the end‐to‐end patient experience, shape our product and brand, and establish design as a strategic capability across the company. This highly visible role works closely with our CEO, CTO, and cross‐functional leadership across product, machine learning, and clinical teams.
What You'll Do:
- Own and build the design function from 0 to 1, setting standards, processes, and culture.
- Lead product design across the entire patient journey, from onboarding to ongoing care.
- Design experiences that are clinically safe, emotionally intelligent, and effective.
- Shape Limbic's product, brand, and experience in parallel.
- Partner closely with product, ML, clinical, and growth teams to deliver high‐impact outcomes.
- Translate complex AI and clinical systems into clear, intuitive user experiences.
- Establish a high bar for craft, including interaction design, motion, and visual quality.
- Use research, data, and insight to drive measurable improvements in patient outcomes.
- Contribute to company strategy, not just design execution.
Who We're Looking For:
Core Requirements:- Significant experience as a staff/principal product designer, head of design, or design manager, ideally in startup or high‐growth environments.
- Experience building products, systems, or teams from scratch.
- Strong product thinking and business acumen, able to operate at a strategic level.
- Comfortable working across product, brand, and company‐level decisions.
- Experience designing end‐to‐end user experiences, from insight to shipped product.
- Strong understanding of how to design for trust, safety, and sensitive user contexts.
- Thrives in ambiguous, fast‐moving environments and can balance speed with quality.
- Exceptional attention to detail and a high bar for quality and polish.
- Strong skills in interaction design, visual design, and UX.
- Ability to design experiences with emotional nuance and clarity.
- Experience delivering work where design quality directly impacts outcomes.
- Experience with consumer products, particularly in sensitive domains such as healthcare, finance, wellbeing.
- Exposure to AI/ML‐powered products.
- Experience in brand or storytelling tied to product experience.
- Previous experience working in regulated environments.
What We Offer:
- Competitive salary (benchmark ~£135k+, flexible for senior candidates)
- Meaningful equity participation
- 25 days PTO plus bank holidays
- Quarterly 'Life Days'
- Pension scheme
- Enhanced parental leave
- Access to mental health support
- Central London office located in Brick Lane, hybrid working (2–3× per week onsite required)
Head of Design/Founding Designer in London employer: Good Maven
Limbic is an exceptional employer, offering a unique opportunity to shape the design function of a pioneering clinical AI start-up dedicated to enhancing mental healthcare accessibility. With a strong focus on employee growth, competitive salaries, and meaningful equity participation, Limbic fosters a collaborative work culture that values innovation and impact. Located in the vibrant heart of London, employees benefit from a hybrid working model, generous PTO, and access to mental health support, making it an ideal environment for those looking to make a difference in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Design/Founding Designer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend design meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that demonstrate your ability to design for sensitive contexts like healthcare. Tailor your portfolio to reflect the kind of impact you want to make at Limbic.
✨Tip Number 3
Prepare for interviews by understanding Limbic's mission and values. Think about how your design philosophy aligns with their goal of making mental healthcare accessible. Be ready to discuss how you can contribute to building their design function from the ground up.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Limbic team.
We think you need these skills to ace Head of Design/Founding Designer in London
Some tips for your application 🫡
Show Your Passion for Design:When you're writing your application, let your love for design shine through! Talk about what excites you about creating user experiences, especially in the healthcare space. We want to see your enthusiasm for making a difference!
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience in building design functions and how you've tackled complex challenges before. We’re looking for someone who can hit the ground running, so show us how you fit the bill!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your past experiences and achievements. We appreciate a well-structured application that makes it easy for us to see your skills and potential.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Good Maven
✨Know Your Design Philosophy
Before the interview, take some time to reflect on your design philosophy and how it aligns with Limbic's mission. Be ready to discuss how you would approach building a design function from scratch and how your past experiences can contribute to creating emotionally intelligent and clinically safe user experiences.
✨Showcase Your Impact
Prepare specific examples of how your design work has directly impacted user outcomes in previous roles. Highlight any metrics or feedback that demonstrate your ability to improve patient experiences or enhance product usability, especially in sensitive contexts like healthcare.
✨Understand the Intersection of AI and Design
Familiarise yourself with how AI can be integrated into user experiences, particularly in mental healthcare. Be prepared to discuss how you would translate complex AI systems into intuitive designs that foster trust and safety for users during vulnerable moments.
✨Engage with Cross-Functional Teams
Since this role involves collaboration with various teams, think about how you would approach working with product, machine learning, and clinical teams. Prepare to share your strategies for fostering effective communication and collaboration to ensure high-impact outcomes across the board.
