At a Glance
- Tasks: Lead and build Limbic's design function, shaping impactful patient experiences.
- Company: Join a pioneering AI healthcare start-up transforming mental health access.
- Benefits: Competitive salary, equity participation, generous PTO, and mental health support.
- Other info: Dynamic role with opportunities to influence company strategy and culture.
- Why this job: Make a real difference in patient wellbeing through innovative design.
- Qualifications: Proven experience in product design and building teams from scratch.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Principal Product Designer (Head of Design) to define and build Limbic's design function from the ground up.
About Limbic
Limbic is a London‑based, globally‑serving clinical AI start‑up on a mission to make high‑quality mental healthcare accessible to everyone, everywhere. Limbic is already used in over 50% of NHS Talking Therapies services and by leading healthcare providers in the US, making it the largest deployment of AI for direct patient care globally. Our technology is clinically validated and UKCA Class IIa certified, demonstrating safety and effectiveness in real‑world settings. Our products are proven to improve patient outcomes—raising recovery rates, reducing dropouts, and enabling 24/7 access to care. As we expand into a direct‑to‑patient (D2C) experience, design is becoming mission‑critical to delivering safe, effective, and human‑centered AI therapy.
Why Join Limbic
- Define design at one of the most impactful AI healthcare companies.
- Work on a product where design directly impacts patient wellbeing.
- Build a function, product, and brand from the ground up.
- Tackle complex challenges at the intersection of AI, healthcare, and human experience.
The Role
This is a pivotal, high‑impact role as we transition from a B2B platform to a consumer‑facing product. You will lead the design of experiences used by patients in vulnerable moments, where trust, safety, and emotional nuance are essential. You’ll own the end‑to‑end patient experience, shape our product and brand, and establish design as a strategic capability across the company. This highly visible role works closely with our CEO, CTO, and cross‑functional leadership across product, machine learning, and clinical teams.
What You’ll Do
- Own and build the design function from 0 to 1, setting standards, processes, and culture.
- Lead product design across the entire patient journey, from onboarding to ongoing care.
- Design experiences that are clinically safe, emotionally intelligent, and effective.
- Shape Limbic’s product, brand, and experience in parallel.
- Partner closely with product, ML, clinical, and growth teams to deliver high‑impact outcomes.
- Translate complex AI and clinical systems into clear, intuitive user experiences.
- Establish a high bar for craft, including interaction design, motion, and visual quality.
- Use research, data, and insight to drive measurable improvements in patient outcomes.
- Contribute to company strategy, not just design execution.
Who We’re Looking For
Core Requirements
- Significant experience as a staff/principal product designer, head of design, or design manager, ideally in startup or high‑growth environments.
- Experience building products, systems, or teams from scratch.
- Strong product thinking and business acumen, able to operate at a strategic level.
- Comfortable working across product, brand, and company‑level decisions.
- Experience designing end‑to‑end user experiences, from insight to shipped product.
- Strong understanding of how to design for trust, safety, and sensitive user contexts.
- Thrives in ambiguous, fast‑moving environments and can balance speed with quality.
Design Craft
- Exceptional attention to detail and a high bar for quality and polish.
- Strong skills in interaction design, visual design, and UX.
- Ability to design experiences with emotional nuance and clarity.
- Experience delivering work where design quality directly impacts outcomes.
Nice to Have
- Experience with consumer products, particularly in sensitive domains such as healthcare, finance, wellbeing.
- Exposure to AI/ML‑powered products.
- Experience in brand or storytelling tied to product experience.
- Previous experience working in regulated environments.
What We Offer
- Competitive salary (benchmark ~£135k+, flexible for senior candidates)
- Meaningful equity participation
- 25 days PTO plus bank holidays
- Quarterly “Life Days”
- Pension scheme
- Enhanced parental leave
- Access to mental health support
- Central London office located in Brick Lane, hybrid working (2–3 per week onsite required)
Head of Design/Founding Designer in England employer: Good Maven
Limbic is an exceptional employer, offering a unique opportunity to shape the design function at a pioneering clinical AI start-up in London. With a strong focus on employee growth and a collaborative work culture, you will have the chance to make a meaningful impact on patient wellbeing while enjoying competitive benefits, including equity participation and flexible working arrangements. Join us to tackle complex challenges in healthcare and design experiences that truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Design/Founding Designer in England
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Good Maven for a Head of Design/Founding Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Good Maven before they go live!
We think you need these skills to ace Head of Design/Founding Designer in England
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Head of Design/Founding Designer at Good Maven, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Good Maven does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Good Maven. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Good Maven.
How to prepare for a job interview at Good Maven
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Good Maven, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Good Maven might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Good Maven!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Good Maven is looking for.
