Manager

We\’re Hiring: Senior Paid Media Account Manager Location – London (Hybrid Working)We are looking for a proactive and strategically minded Senior Paid Media Account Manager to join our growing media team. This role suits someone with hands‐on experience planning, executing and optimising paid media across search, social and programmatic channels, who enjoys combining commercial thinking with data‐led decision making. You will act as the primary client‐facing lead for a portfolio of accounts, working closely with media buyers, creatives and analytics to drive measurable growth for a range of small and medium‐sized business clients.What You Can Expect from the Role As a Paid Media Account Manager, you will take ownership of campaign strategy, performance and client communication. You will be responsible for developing integrated media plans, overseeing day‐to‐day campaign management, and delivering insights and recommendations that improve ROI. This role requires excellent stakeholder management, strong analytical ability and a clear commercial focus.Main Responsibilities Lead the development and delivery of multi‐channel paid media strategies aligned to client objectives and budgetsManage client relationships, including regular performance reviews, strategy sessions and day‐to‐day communicationsCoordinate media buying across channels — paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic — ensuring cohesive campaign executionOversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisationsDefine and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholdersLead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performanceEnsure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issuesProvide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goalsKeep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clientsEssential Knowledge and Experience 2-4 years\’ experience in paid media, ideally within an agency environment managing multiple client accountsPractical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirableStrong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalentProven track record of improving campaign performance through testing, optimisation and budget allocationGood understanding of tracking and measurement, including pixels, GTM and server‐side considerationsExcellent verbal and written communication skills for client‐facing reporting and internal collaborationOrganised and able to manage competing priorities for multiple accounts in a fast‐paced settingCommercially minded, curious and proactive with a solutions‐focused approachExperience with e‐commerce platforms (Shopify, Magento) and Google Analytics/GA4Familiarity with bidding strategies, attribution models and LTV‐driven optimisationKnowledge of creative best practices for paid channels and experience running creative testsCertifications in Google Ads, Meta Blueprint or similar are advantageousBenefits of Joining The Good Marketer Team Competitive salary range of £40,000 – £47,000 based on experienceInnovative work environment at the cutting edge of digital marketing trendsOpportunities for professional growth and development through training and certificationsSupportive team culture that values creativity and collaborative effortHybrid work options offering flexibility to balance professional and personal lifeComprehensive benefits package, including private healthcare, wellness programmes, and team‐building events25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.The Interview Process Our interview process is designed to assess both technical skill and cultural fit and typically includes:Introductory Call (30 mins, virtual) – Initial conversation with HR to discuss your background and interest in the roleTechnical & Competency Interview (45 mins, virtual) – Discussion with the Media Lead covering campaign strategy, optimisation and a short scenario‐based taskPractical Assessment – A short exercise to demonstrate your approach to media planning and performance analysisCultural Fit (30 mins, virtual or in‐person) – Informal chat to assess alignment with our values and team dynamicsReady to Apply? Please submit your CV and a cover letter outlining relevant campaign experience and examples of performance improvements you have driven. We welcome applications from all qualified candidates and are committed to fostering an inclusive and diverse workplace regardless of gender, age, background or disability.

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