At a Glance
- Tasks: Lead eCommerce strategy and performance across EMEA & APAC for a top beauty brand.
- Company: Join ghd, a renowned British brand transforming hair styling with innovation and luxury.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on creativity, courage, and commitment to sustainability.
- Why this job: Make a real impact in the beauty industry while driving eCommerce success.
- Qualifications: Extensive eCommerce leadership experience and strong Amazon expertise required.
The predicted salary is between 80000 - 100000 £ per year.
WHO ARE WE?
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand.
Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
ABOUT THIS ROLE
This role owns the end-to-end e Commerce P&L, strategy and performance across EMEA & APAC, defining how ghd wins across digital channels including DTC, Amazon and key pure play partners.
Operating at the intersection of Marketing and Commercial, the Senior Director e Commerce ensures a seamless connection between brand demand generation, customer experience and online conversion, delivering profitable, scalable growth across all online channels.
With a particular focus on Amazon as a core strategic growth engine, this role leads EU4 Joint Business Planning and negotiations, defines the regional Amazon strategy, and builds a strong, aligned partnership with Amazon at a European level.
This is a critical leadership role within the region, accountable for building best-in-class e Commerce capabilities, defining the operating model across markets, and delivering consistent, high-performance execution at scale.
- JOB ROLE AND RESPONSIBILITIES
- Ecommerce Strategy & P&L Ownership
- Own full e Commerce P&L across EMEA & APAC, including revenue, margin and profitability across DTC, Amazon and SEP channels
- Define and deliver the regional e Commerce growth strategy, aligned to overall business priorities
- Set and drive ambitious performance targets across all online channels and markets
- Lead forecasting, performance tracking and delivery against financial commitments
- Amazon Leadership (Strategic Priority)
- Define and deliver Amazon as a core strategic growth engine across the region
- Lead EU4 Joint Business Planning (JBP) and negotiation strategy, including commercial terms, investment frameworks and growth commitments
- Own the Amazon P&L, including sell-in, sell-out, marketing investment and profitability
- Build and manage senior relationships with Amazon European leadership teams
- Drive alignment across markets to ensure a consistent and optimised Amazon operating model
- Lead key commercial moments (Prime, Peak, launches) with clear investment and execution strategies
- Channel & Marketplace Strategy (DTC + SEP)
- Define the channel role and strategy across DTC, Amazon and pure play partners
- Drive growth across strategic partners (e. g. Zalando, Notino) through clear commercial frameworks and operating models
- Partner with Commercial teams to ensure alignment on account strategy and distribution priorities
- Identify and scale pan-regional opportunities across online partners
- Consumer Experience & Conversion Excellence
- Own the end-to-end digital consumer funnel: traffic, conversion, AOV and retention
- Partner with Marketing to ensure media and brand investment translates into online performance
- Drive best-in-class digital experience and content execution across all platforms
- Champion a data-led approach to optimisation, including CRO, trading and campaign performance
- Market Leadership & Performance Governance
- Lead and hold markets accountable for e Commerce performance delivery
- Define clear KPIs, scorecards and performance frameworks across all channels
- Establish strong governance through regular performance reviews and action planning
- Identify risks and opportunities, ensuring rapid response and course correction
- Capability & Operating Model
- Define and implement the e Commerce operating model across EMEA & APAC
- Build and scale best-in-class e Commerce and Amazon capabilities across markets
- Establish clear minimum standards of execution across all countries
- Identify capability gaps and lead talent, structure and capability development plans
- Create a strong regional e Commerce community, driving alignment, sharing and continuous improvement
- Cross-functional Leadership
- Act as the key e Commerce leader partnering with Marketing, Commercial, Supply Chain and Global teams
- Ensure alignment between brand strategy, commercial priorities and digital execution
- Represent e Commerce agenda in regional leadership forums, including CEO / Man Com discussions
REQUIREMENTS
- Extensive experience in senior e Commerce leadership roles, with multi-country responsibility
- Proven track record of delivering high-growth e Commerce P&L performance
- Deep expertise in Amazon across EMEA, including negotiations and Joint Business Planning
- Strong commercial acumen with ability to translate data into clear strategic decisions
- Experience operating across DTC and marketplace ecosystems
- Proven ability to lead and develop high-performing, cross-functional teams
- Experience in beauty, consumer goods or premium durable categories preferred
- VALUES
We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative – We work together to create the extraordinary
- Creative – We foster creativity & excellence to create value for our brands and business
- Courageous – We are agile, entrepreneurial & we own our future
- Connected – We stay connected and ensure we are always consumer first
- Committed – We are responsible for our impact on others & the planet
Notice to Employment businesses/ Agencies.
ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Senior Ecommerce Director, EMEA & APAC in London employer: good hair day
At ghd, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration, creativity, and commitment. Our employees benefit from extensive growth opportunities within a dynamic environment, particularly in the heart of the beauty industry, where innovation meets luxury. Join us in our mission to transform lives with the power of a good hair day, and be part of a team that values your contributions and fosters your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce Director, EMEA & APAC in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like good hair day are looking for when hiring for a Senior Ecommerce Director, EMEA & APAC.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to good hair day for the Senior Ecommerce Director, EMEA & APAC, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at good hair day as a Senior Ecommerce Director, EMEA & APAC, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out good hair day’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Ecommerce Director, EMEA & APAC.
We think you need these skills to ace Senior Ecommerce Director, EMEA & APAC in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at good hair day, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with good hair day's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at good hair day. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at good hair day
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that good hair day uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at good hair day. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
