At a Glance
- Tasks: Lead global performance marketing strategies across various channels and collaborate with senior stakeholders.
- Company: Join a dynamic team at ghd, a leader in the beauty industry.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: This is a 12-month fixed-term contract with excellent career development potential.
- Why this job: Make a significant impact on global marketing strategies while working with innovative teams.
- Qualifications: 5-10 years of digital marketing experience in retail and e-commerce required.
The predicted salary is between 60000 - 75000 € per year.
This role will be based in our London office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover role within ghd's global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives. This position is a 12‑Month FTC.
JOB ROLE AND RESPONSIBILITIES
- Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
- Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
- Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
- Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
- Execute a global testing framework, ensuring local markets are optimising channels.
- Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high‑value, KPI focused and cost‑effective partnerships.
- Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
- Conduct regular global analyses with actionable recommendations to support local optimisations.
- Drive performance marketing initiatives to support CRM database growth.
- Lead direct reports to ensure high performance, motivation and excellence.
REQUIREMENTS
Essential
- At least 5‑10 years digital marketing experience in a retail and e‑commerce environment.
- Strong understanding and experience of digital media planning, buying process and best practice.
- Experience with reporting and analysing KPIs across digital channels.
- Experience in driving growth in SEO, implementing on‑site and off‑site strategies and best practice.
- Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
- Experience with third‑party platforms i.e. Google, Meta & Tiktok Business Manager.
- Highly proactive with ability and skillset to drive channel improvements.
Desirable
- Good technical understanding of tracking tags and product feed management.
- Strong hands‑on experience working with Affiliate networks (AWIN preferably), publishers and third‑party partners as well as optimising Affiliate programmes.
- Excellent analytical skills, with a forensic understanding of.
Global Head of Performance Marketing - 12 month FTC in London employer: good hair day
At ghd, we pride ourselves on being an exceptional employer, offering a dynamic work environment in our London office with a hybrid working model that promotes work-life balance. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development while working alongside industry leaders in performance marketing. Join us to be part of a forward-thinking team that values creativity and excellence, all while contributing to a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Performance Marketing - 12 month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice common interview questions and have your own ready to ask!
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you've driven growth in SEO or managed successful campaigns, let us see the results!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Global Head of Performance Marketing - 12 month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Head of Performance Marketing. Highlight your experience in digital marketing, especially in performance channels like Paid Search and SEO. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this 12-month FTC role. Share specific examples of your past successes in driving growth and managing performance marketing strategies.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with KPIs and reporting. We love candidates who can turn numbers into actionable insights, so don’t hold back on your analytical achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at good hair day
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of performance marketing channels like Paid Search, Paid Social, and SEO. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This shows you're not just familiar with the terms but have real-world experience.
✨Prepare for Stakeholder Engagement
Since this role involves collaborating with senior stakeholders, practice articulating your ideas clearly and confidently. Think of examples where you've successfully aligned teams or presented strategies that led to measurable outcomes. This will demonstrate your ability to lead and influence.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've tracked and how you've optimised campaigns based on those insights. This will highlight your analytical mindset and your ability to improve performance.
✨Demonstrate Your Proactivity
This role requires a proactive approach to driving channel improvements. Share instances where you've taken the initiative to implement new strategies or optimise existing ones. This will show that you're not just reactive but can anticipate needs and act on them.
