Global Head of Performance Marketing (12-Month FTC) in Leeds

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WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver 'safer for hair' heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

LOCATION

This role will be based in our Leeds office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

ROLE OVERVIEW

The role entails overseeing and executing global strategies for performance marketing channels, including Paid Search, Paid Social, Affiliates, SEO, and Display for a maternity cover role within ghd's global team. The individual will lead these channels, working with senior stakeholders and local markets to ensure understanding, alignment, and execution of strategies to meet brand and revenue objectives. This position is a 12-Month FTC.

JOB ROLE AND RESPONSIBILITIES

• Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display.
• Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
• Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
• Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
• Execute a global testing framework, ensuring local markets are optimising channels.
• Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI focused and cost-effective partnerships.
• Collaborate with the Data Analytics team to streamline and improve global performance marketing reporting, ensuring access to relevant and insightful data.
• Conduct regular global analyses with actionable recommendations to support local optimisations.
• Drive performance marketing initiatives to support CRM database growth.
• Lead direct reports to ensure high performance, motivation and excellence.

REQUIREMENTS

Essential:

• At least 5 - 10 years digital marketing experience in a retail and ecommerce environment.
• Strong understanding and experience of digital media planning, buying process and best practice.
• Experience with reporting and analysing KPIs across digital channels.
• Experience in driving growth in SEO, implementing onsite and offsite strategies and best practice.
• Strong communication skills and ability to build relationships across other business departments (local markets, brand, .com).
• Experience with third party platforms i.e. Google, Meta & Tiktok Business Manager.
• Highly proactive with ability and skillset to drive channel improvements.

Desirable:

• Good technical understanding of tracking tags and product feed management.
• Strong hands-on experience working with Affiliate networks (AWIN preferably), publishers and third-party partners as well as optimising Affiliate programmes.
• Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
• Educated to degree-level, ideally in Business or Marketing.
• Experience working with or for brands within the premium beauty industry.

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative - We work together to create the extraordinary.
• Creative - We foster creativity & excellence to create value for our brands and business.
• Courageous - We are agile, entrepreneurial & we own our future.
• Connected - We stay connected and ensure we are always consumer first.
• Committed - We are responsible for our impact on others & the planet.