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- Tasks: Lead global social media strategy and drive performance across all platforms.
- Company: Join ghd, a leading British brand in luxury hair styling tools.
- Benefits: Enjoy a hybrid work model, competitive salary, and a creative work environment.
- Why this job: Make a real impact on a globally loved brand and shape its social presence.
- Qualifications: 7+ years in social media with strong strategic and platform knowledge.
- Other info: Collaborative culture focused on creativity, courage, and commitment to excellence.
The predicted salary is between 80000 - 100000 £ per year.
WHO ARE WE? Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver "safer for hair" heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
ABOUT THIS ROLE Social media is a core strategic driver of ghd's brand building, cultural relevance and long-term commercial growth. The Global Head of Social Media defines and leads the global social strategy across owned and paid channels, using deep technical platform knowledge and algorithmic understanding to drive performance at scale. This role is accountable for translating platform mechanics, data and insight into a social-first strategy that delivers against global KPIs, supports brand equity and accelerates digital and commercial outcomes. Working closely with Digital Marketing, PR, Influencer Marketing, Innovation, Education and Product Marketing, the role ensures social is both creatively excellent and performance-led. As the senior authority on social, this position partners closely with international markets to ensure best-in-class local execution, while maintaining global consistency, governance and growth momentum. This position is a 12-month fixed term contract.
LOCATION This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
JOB ROLE AND RESPONSIBILITIES
- Global Social Strategy & Performance Leadership
- Bring expert knowledge of social platforms, including a strong technical understanding of how algorithms, formats and features drive performance.
- Define and lead ghd's global social media strategy, driving a social-first approach aligned to brand, digital and commercial objectives.
- Hold end-to-end accountability for global social performance across all markets, with clear ownership of achieving and exceeding agreed KPIs.
- Act as the senior internal authority on social, setting direction, standards and priorities globally.
- Use deep understanding of platform algorithms, formats and performance levers to shape strategy, growth plans and investment decisions.
- Proactively evolve strategy in response to platform innovation, behavioural shifts and new channels, translating change into measurable performance impact.
- Campaigns, Launches & Always-On Strategy
- Set the strategic direction for social-first campaign and launch planning, ensuring global consistency and local effectiveness.
- Own the global always-on social approach, balancing brand storytelling, cultural relevance and performance objectives.
- Develop & sign off global social toolkits, creative frameworks and asset strategies, with execution led by direct reports.
- Content & Creative Excellence
- Own the global content strategy across written, visual and video formats, ensuring all output reflects ghd's premium positioning and tone of voice.
- Drive creative excellence and cultural relevance, remaining reactive to platform trends and global moments.
- Embed SEO, ecommerce and conversion thinking into content strategy to support measurable business outcomes.
- Paid Social & Amplification
- Partner closely with the Paid Social team to identify strategic opportunities for amplification and growth.
- Oversee the briefing, development and performance of paid social assets across awareness, consideration and conversion objectives.
- Use paid performance insight to inform creative optimisation and future investment strategy.
- Measurement, Insight & Optimisation
- Own global measurement, reporting and insight frameworks for social performance.
- Present clear, actionable performance updates, trends and competitive insight to senior stakeholders and markets.
- Use data and insight to continuously optimise strategy, creative output and market execution.
- People & Market Leadership
- Line manage two Global Social Media Managers and an Assistant Social Media Content Manager.
- Build a high-performance, collaborative and creatively ambitious team culture.
- Lead global markets to ensure consistent execution, capability building and performance excellence.
REQUIREMENTS
- Extensive experience leading global social media strategy within a premium or beauty brand environment.
- Proven ability to use deep platform and algorithmic knowledge to drive sustained growth and performance.
- Strong strategic thinker with the ability to translate data, insight and cultural understanding into clear direction.
- Expert understanding of social platforms, content formats and performance drivers.
- Strong knowledge of ecommerce and conversion-led content strategy.
- Experience managing global markets and senior stakeholders.
- Highly organized, agile and confident operating in a fast-paced, reactive environment.
- A credible, confident leader who challenges convention and drives creative and commercial excellence.
- Minimum 7+ years' experience in social media roles, either in-house or agency.
- Good understanding of social trends and digital culture.
VALUES We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative - We work together to create the extraordinary
- Creative - We foster creativity & excellence to create value for our brands and business
- Courageous - We are agile, entrepreneurial & we own our future
- Connected - We stay connected and ensure we are always consumer first
- Committed - We are responsible for our impact on other & the planet
Global Head of Social Media employer: good hair day
Contact Detail:
good hair day Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Social Media
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your social media skills! Create a personal brand that reflects your expertise. Share insights, trends, and your own content on platforms like LinkedIn and Twitter. This not only showcases your knowledge but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research ghd’s latest campaigns, their brand values, and how they engage with their audience. Tailor your responses to show how you can contribute to their mission of transforming lives with great hair days!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ghd family. Let’s get you that dream job!
We think you need these skills to ace Global Head of Social Media
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! Share specific examples of how you've used social platforms to drive engagement and performance in previous roles. We love seeing candidates who are genuinely excited about the power of social media.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with global social media strategies and how you've successfully navigated different markets. We want to see how your unique skills align with our mission at ghd!
Be Data-Driven: Since this role is all about performance, don’t forget to include metrics and data in your application. Talk about how you've used insights to shape strategies and achieve KPIs in past positions. We appreciate candidates who can back up their claims with solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining the ghd team. We can't wait to see what you bring to the table!
How to prepare for a job interview at good hair day
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms relevant to ghd. Familiarise yourself with their algorithms, features, and how they can drive performance. Be ready to discuss specific strategies you've implemented in the past that align with the latest trends.
✨Showcase Your Creative Side
Prepare examples of campaigns or content you've developed that demonstrate your creative excellence. Highlight how these initiatives not only engaged audiences but also met commercial objectives. Remember, ghd values creativity, so let your passion shine through!
✨Data-Driven Decision Making
Be prepared to discuss how you've used data and insights to inform your social media strategies. Bring examples of how you've measured success and optimised campaigns based on performance metrics. This role is all about driving results, so show them you can do just that!
✨Cultural Relevance is Key
Understand ghd's brand positioning and how it connects with cultural moments. Be ready to talk about how you've successfully integrated cultural relevance into your social strategies in the past. This will show that you can keep ghd at the forefront of the beauty industry.