At a Glance
- Tasks: Shape marketing strategies and manage client relationships to drive growth.
- Company: Values-led consultancy transforming public services with a strong ethical mission.
- Benefits: Competitive salary, remote work options, and professional development opportunities.
- Other info: Dynamic role with potential for significant career growth in a respected organisation.
- Why this job: Join a purpose-driven team and make a real impact in public service governance.
- Qualifications: Experience in marketing or client relationship management, with strong organisational skills.
The predicted salary is between 40500 - 49500 £ per year.
Help shape the future of a values-led consultancy transforming public services.
Salary: circa £45,000
Location: Remote / hybrid (UK) with occasional travel
Reports to: Partner
No direct reports - this is a functional leadership role in GGi's flat structure.
GGi - good-governance.org.uk - is a growing, independent management consultancy dedicated to strengthening governance, strategy and leadership in public-purpose organisations. Since 2009 we have built deep, trusted roots with the NHS and health bodies, higher education institutions, local authorities, charities, housing associations, regulators and other mission-driven entities across the UK, including sports, culture and membership organisations.
We believe good governance is a force for good in the world. It inspires confidence, enables bold decisions and creates lasting value for the communities our clients serve. Our distinctive approach combines practical tools, honest advice, strategic insight and a deep desire to learn about each organisation we work with. We are professionally curious as a team, respectful and empathetic in our client relationships, and committed to sharing knowledge, thought leadership and continuous learning.
We grew our income by 50% last year and are targeting the same rate of growth again. This is underpinned by an ambitious, exciting business plan focused on sustainable expansion. We are just about to launch a ground-breaking RAG AI system that will make our enormous knowledge library and website content far more accessible and valuable, alongside a very exciting marketing plan for the coming year. We already have a huge capital of goodwill and well-organised relationships. Much of our work is repeat business. We now need these relationships managed even better, and we need a professional who will catalyse our consultants (the main relationship holders) while strengthening the overall marketing and client-success engine.
We are seeking a marketing and relationships manager to sit at the heart of our business development and communications team which is directly managed by the two founding partners. You will manage the marketing and relationships function (not a team of direct reports), working closely with our events team, wider communications colleagues and the consultants who own day-to-day client relationships. Customer success will be an important part of the role - ensuring existing clients feel the value of working with GGi and that opportunities for deeper, longer-term engagement are systematically identified and supported.
This is a great job for someone professionally ambitious. GGi completely values marketing and communications. You will receive strong support, real professional exposure and the chance to make huge steps in growing a well-known and respected organisation.
You will bring:
- solid experience in marketing, client relationship management, customer success or a closely related commercial role (ideally within professional services, consultancy or a knowledge-based organisation)
- the ability to turn goodwill and existing relationships into structured, measurable growth
- confidence working with and influencing senior consultants and partners without line-management authority
- strong organisational skills, CRM fluency and a practical, results-oriented approach
- genuine enthusiasm for GGi's mission and values (ethics, social conscience, creativity, commercialism and kindness)
What you can expect:
A pivotal functional role in a rapidly scaling, purpose-driven consultancy. You will shape how we market ourselves, how we nurture relationships and how we convert our strong reputation into sustained growth. You will work with talented and able colleagues, gain broad professional exposure and have the opportunity to leave a clear mark on a respected national organisation.
GGi is committed to equality, diversity and inclusion and operates a guaranteed interview scheme for disabled applicants. We welcome applications from all backgrounds.
Marketing and relationships manager employer: Good Governance Institute
GGi is an exceptional employer that prioritises the growth and development of its employees while fostering a culture of collaboration and innovation. With a strong commitment to public-purpose organisations, GGi offers a unique opportunity for senior consultants to lead impactful projects, engage in continuous learning, and benefit from a flexible rewards system that recognises individual contributions. The company's leadership development programme paves the way for career advancement, making it an ideal workplace for those passionate about making a meaningful difference in society.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and relationships manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Good Governance Institute and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Good Governance Institute are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Good Governance Institute on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Good Governance Institute. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and relationships manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Good Governance Institute. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Good Governance Institute:Show us that you’ve done your homework! In your application, briefly mention what you admire about Good Governance Institute’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Good Governance Institute
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Good Governance Institute will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Good Governance Institute, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
