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For Companies At a Glance
- Tasks: Drive performance marketing strategies and optimise campaigns for the German market.
- Company: Join a leading consumer goods company known for innovative and award-winning products.
- Benefits: Enjoy remote work, a flexible environment, and opportunities for professional growth.
- Why this job: Be part of a passionate team making a real impact in the consumer goods industry.
- Qualifications: 5+ years in Performance Marketing with expertise in Google Ads and analytics tools.
- Other info: Fluent in English and German is essential; experience in e-commerce preferred.
The predicted salary is between 36000 - 60000 £ per year.
About Us
We are a leading company in the consumer goods industry, specializing in a diverse range of products including supplements, beverages, and cosmetics. Our mission is to provide high-quality, innovative products that enhance the well-being and lifestyle of our customers. Our award-winning products have been recognized for their excellence and innovation in the market, and we have developed several best-selling products for the Norwegian pharmacies.
Role Description
We are looking for a Full-time remote Performance Brand Manager for our markets. As a Performance Brand Manager, you will be responsible for developing and implementing performance marketing strategies that drive conversion, retention in the EU Market. You will work in collaboration with our marketing team and external partners to achieve business objectives. You will also be required to analyze and evaluate the performance of campaigns and report on the ROI of marketing investments.
Responsibilities:
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Develop and optimize marketing campaigns across Facebook, Instagram, TikTok, SEM, and display channels for the German market.
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Analyze data and all relevant KPIs to derive actionable insights, contributing to strategic decision-making and continuous campaign improvement.
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Examine and enhance the performance of campaigns by leveraging data-driven insights and understanding the media behavior of German consumers.
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Collaborate with creative and marketing teams to test strategies and drive innovation.
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Utilize analytics tools like Google Analytics, Tag Manager, and GA4 for in-depth performance analysis.
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Stay updated on new and relevant KPI metrics requirements for effective performance management and optimization purposes.
Qualifications
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Minimum of 5 years’ experience in Performance Marketing and experience in working in a competitive German Market.
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Expertise in Google Ads, Google Analytics, Facebook Ads, and Tiktok.
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Examine and enhance the performance of campaigns by leveraging data-driven insights and understanding the media behavior of German consumers.
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Collaborate with creative and marketing teams to test strategies and drive innovation.
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Utilize analytics tools like Google Analytics, Tag Manager, and GA4 for in-depth performance analysis.
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Excellent analytical skills and experience in A/B testing, ROI analysis, and data visualization.
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Fluent in English and German (written & spoken).
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Experience in e-commerce, supplement industry, and retail is preferred.
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You are proactive, self-managed, and committed to achieving targets and objectives.
We can offer
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Be part of a fast-growing and innovative company.
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Collaborate with a passionate and talented team.
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Enjoy a flexible and inclusive work environment.
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Opportunities for professional growth and development.
Start date: TBD
Contract: Full-time contract
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Contact Detail:
Good For Me Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the German market. Understanding local consumer behaviour and preferences will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve ROI, as this is crucial for the Performance Brand Manager role.
✨Tip Number 3
Network with professionals in the consumer goods and performance marketing sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on the latest tools and technologies in performance marketing, such as Google Analytics and GA4. Being well-versed in these platforms will demonstrate your commitment to continuous learning and your readiness to hit the ground running.
We think you need these skills to ace Performance Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially within the German market. Emphasise your expertise with tools like Google Ads and Facebook Ads, as well as any specific achievements in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the consumer goods industry and how your skills align with the company's mission. Mention specific campaigns you've worked on that demonstrate your ability to drive conversion and retention.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies. Discuss any experience with A/B testing and ROI analysis to show your capability in evaluating campaign performance.
Highlight Language Proficiency: As fluency in both English and German is essential, make sure to clearly state your language skills in your application. If you have any certifications or relevant experiences that showcase your proficiency, include those as well.
How to prepare for a job interview at Good For Me
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you've used data to drive marketing decisions in the past, especially in the German market.
✨Showcase Your Creativity
As a Performance Brand Manager, collaboration with creative teams is crucial. Bring examples of innovative campaigns you've worked on and be ready to discuss your approach to testing new strategies.
✨Understand the Market
Research the consumer behaviour in the German market. Be prepared to share insights on how you would tailor marketing strategies to resonate with German consumers specifically.
✨Demonstrate Analytical Skills
Highlight your experience with analytics tools like Google Analytics and Tag Manager. Be ready to explain how you've conducted A/B testing and ROI analysis to optimise campaign performance.
