At a Glance
- Tasks: Lead impactful B2B marketing campaigns for a greener future.
- Company: Join a forward-thinking energy company committed to sustainability.
- Benefits: Enjoy hybrid working, generous allowances, and a bonus scheme.
- Other info: Flexible working options and excellent career development opportunities.
- Why this job: Make a real difference in the transition to cleaner energy solutions.
- Qualifications: Experience in B2B marketing and a passion for sustainability.
The predicted salary is between 40000 - 50000 £ per year.
Join as our Marketing Manager and help accelerate the UK’s transition to a cleaner, greener future. We’re looking for a commercially minded, proactive and data-driven marketer to lead the delivery of integrated B2B marketing campaigns across our Supply and generator/producer propositions. This is a high-impact role with a strong focus on pipeline growth, strategic sales support and targeted account-based marketing across priority sectors. Working closely with sales, proposition, CRM and digital teams, you’ll play a key role in driving awareness, engagement and conversion across our target audiences and verticals.
Responsibilities
- Campaign delivery: Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
- ABM strategy: Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
- Sales alignment: Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
- Commercial focus: Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
- Multi-channel execution: Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
- Planning & coordination: Own campaign timelines and marketing roadmaps, ensuring activity aligns with industry events, sector trends and sales priorities.
- Performance & optimisation: Lead campaign reporting and performance analysis, using data and insight to continuously improve engagement, conversion and ROI.
- CRM & automation: Work closely with CRM and marketing automation teams to deliver nurture journeys, lead scoring, segmentation and automated campaigns.
- Collaboration: Create strong feedback loops between marketing and sales to improve targeting, reporting, lead management and sales enablement activity.
- Content & messaging: Collaborate with proposition, product and commercial teams to translate complex energy solutions into clear, customer-focused messaging and content.
- Thought leadership: Support the creation of sector-specific content including case studies, webinars, landing pages, thought leadership and sales enablement materials.
- Partnership management: Work with agencies, media partners, trade associations and external suppliers to ensure high-quality campaign execution.
- Events & industry presence: Partner with our events coordinator to maximise our visibility across conferences, trade associations, partnerships and industry events.
- Brand & communications: Align closely with brand and communications teams to amplify campaign activity and maintain consistent messaging across all channels.
- Innovation: Bring forward new ideas, market insight and best practice to continuously improve campaign effectiveness and support innovation across the wider marketing team.
What you’ll need to succeed
We’re looking for an ambitious, commercially minded marketer with strong B2B campaign delivery experience. You’ll thrive in this role if you enjoy working in a fast-paced, agile environment and are passionate about driving growth through strategic, data-led marketing.
Essentials
- Highly experienced in B2B marketing, ideally within energy, utilities, sustainability, infrastructure or other commercially complex sectors.
- Strong experience delivering integrated marketing campaigns across digital, content, email, events and paid media channels.
- Experienced in account-based marketing (ABM), demand generation and targeted B2B acquisition strategies.
- Commercially aware, with a strong understanding of business drivers, sales objectives and pipeline growth.
- Comfortable working closely with sales teams to support commercially focused growth strategies and revenue generation.
- Confident using CRM and marketing automation platforms to manage campaigns, nurture activity, reporting and lead flows.
- Strong campaign planning and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.
- Data-driven and analytical, with the ability to translate campaign performance insights into actionable improvements.
- Collaborative and confident working cross-functionally with sales, proposition, CRM, digital, analytics and leadership teams.
- Comfortable working in a fast-paced environment, making tactical decisions to optimise campaign performance.
- Highly organised, proactive and detail-oriented, with excellent stakeholder management and communication skills.
Desirable
- Experience within the energy, renewables or sustainability sector.
- Passionate about sustainability and motivated by the opportunity to help businesses transition to cleaner energy solutions.
Hybrid working explained:
Our office is based in Chippenham, Wiltshire. For this role, we’re looking for candidates who can come in a Chippenham office once a week based on location. We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.
Benefits you can rely on
- Great allowances for hybrid working: £500 work from home allowance – an annual allowance paid monthly alongside your salary to support with working from home costs.
- £500 travel allowance – an annual allowance paid monthly alongside your salary to support with travelling to work costs.
- £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
- 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
- Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
- Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
B2B Marketing Manager – Supply in Chippenham employer: Good Energy
Good Energy is an excellent employer that prioritises employee well-being and professional growth, offering a supportive work culture in the picturesque location of Ringwood. With benefits such as 25 days of annual leave and an ethical pension scheme, employees are encouraged to thrive both personally and professionally while contributing to sustainable energy solutions. The company fosters a collaborative environment where curiosity and strong customer service skills are valued, making it a rewarding place to work for those passionate about renewable energy.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager – Supply in Chippenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Good Energy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Good Energy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Good Energy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Good Energy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager – Supply in Chippenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Good Energy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Good Energy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Good Energy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Good Energy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Good Energy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Good Energy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
