At a Glance
- Tasks: Lead CRM strategy and enhance customer communications for impactful marketing.
- Company: Dynamic company in Chippenham, promoting innovation and collaboration.
- Benefits: Generous salary, bonuses, flexible working, and development allowances.
- Other info: Hybrid working model with a focus on work-life balance and career growth.
- Why this job: Make a real difference in customer engagement while leading a passionate team.
- Qualifications: Experience in CRM, digital strategy, and strong leadership skills required.
The predicted salary is between 65000 - 75000 £ per year.
Application Deadline: 21 June 2026
Department: Marketing
Employment Type: Permanent - Full Time
Location: Chippenham, Wiltshire
Reporting To: Laura Wildish
Compensation: £65,000 - £75,000 / year
This role reports into the Marketing Director and is responsible for:
- Leading and executing the CRM and customer communications strategy, aligned to business and marketing objectives.
- Owning CRM planning and prioritisation across BAU, regulatory, and growth activity.
- Leading CRM across key journeys, including billing and energy-related communications.
- Overseeing the implementation and optimisation of new Kraken field to ensure ideal customer experience.
- Developing and delivering segmentation strategies to drive engagement and performance.
- Leading cross-channel prioritisation, aligning CRM and content activity to business goals.
- Sharing and communicating prioritisation clearly across stakeholders, ensuring alignment and visibility.
- Collaborating with brand, product, commercial, and operational teams to deliver joined-up plans.
- Managing and developing a team of 3, providing leadership, coaching, and performance management.
- Driving a culture of continuous optimisation, using data and insight to improve performance.
- Managing web agency and platform relationships including Marketing Cloud, Litmus and SEO tooling.
- Owning digital reporting across CRM, SEO and web performance, ensuring insight reaches the right stakeholders.
- Working with Digital Marketing Manager to feed into SEO and organic search strategy, owning performance targets and translating insight into content and technical recommendations for the website roadmap.
What you'll need to succeed:
- Proven experience in CRM, lifecycle marketing, or digital strategy roles.
- Strong experience working with CRM platforms and customer data systems (Salesforce Marketing Cloud, Zoho CRM or similar desirable).
- Demonstrated success in segmentation, personalisation, and CRM optimisation.
- Experience using SEO and digital performance data to inform wider marketing or product decisions.
- Strong leadership and team management experience.
- Strategic thinker with a hands-on approach and excellent prioritisation skills.
- Commercial acumen and ability to align activity to business outcomes.
- Experience working cross-functionally with product and technology teams.
- Excellent project management skills across multi-functional initiatives.
- Highly collaborative with strong stakeholder management skills, able to influence at all levels.
- Confident using data and insight to inform decisions and challenge thinking.
- Passionate, driven, and comfortable challenging to improve outcomes.
- Able to work and learn quickly in a fast-paced, dynamic environment.
- Care deeply about quality and delivering impact through your work.
Hybrid working explained:
Our office is based in Chippenham, Wiltshire. For this role, we’re looking for candidates who can come in to our Chippenham office, once a week based on location. We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.
Benefits you can rely on:
- £500 work from home allowance per year to support working from home costs.
- £500 travel allowance per year to support travel to work costs.
- £500 annual development allowance to spend on your chosen development area.
- 15% annual bonus as part of the company-wide bonus scheme.
- 25 days annual leave, a day off for your birthday, additional leave for long service, and bank holidays. Option to buy additional leave.
- Ethical pension with Aviva – employer-matched contributions up to 7.5% of base salary.
Senior CRM and digital content Manager in Chippenham employer: Good Energy Group
Join a forward-thinking company in Chippenham, Wiltshire, where we prioritise employee well-being and professional growth. As a Senior CRM and Digital Content Manager, you'll thrive in a dynamic work culture that values collaboration and innovation, with access to generous benefits including a £500 annual development allowance and a 15% annual bonus. Our commitment to hybrid working ensures a balanced lifestyle, allowing you to excel both personally and professionally in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and digital content Manager in Chippenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in CRM and digital strategy. We want to see that you’re not just a fit on paper but also a great cultural match!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you led CRM initiatives or improved customer engagement. This will help us see your impact and potential.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior CRM and digital content Manager in Chippenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM and Digital Content Manager role. Highlight your experience with CRM platforms, digital strategy, and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences make you the perfect fit. Don’t forget to mention your strategic thinking and leadership skills!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your success in CRM and digital marketing. Numbers speak volumes, so if you’ve improved engagement or performance metrics, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Good Energy Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Zoho CRM. Be ready to discuss your hands-on experience with these tools and how you've used them to drive customer engagement and optimise campaigns.
✨Showcase Your Leadership Skills
Since this role involves managing a team, prepare examples of how you've successfully led teams in the past. Think about specific situations where you provided coaching or performance management that resulted in improved outcomes.
✨Be Data-Driven
Demonstrate your ability to use data and insights to inform decisions. Prepare to discuss how you've leveraged digital performance data and SEO insights in previous roles to shape marketing strategies and improve results.
✨Align with Business Goals
Understand the company's business objectives and be ready to explain how your CRM strategies can align with these goals. Show that you can think strategically while also being hands-on in executing plans that drive business success.
