At a Glance
- Tasks: Lead the marketing strategy for domestic solar services and drive customer growth.
- Company: Join Good Energy, a leader in the transition to a greener future.
- Benefits: £40,000 - £50,000 salary, hybrid working, generous leave, and ethical pension.
- Other info: Collaborative environment with opportunities for professional growth and flexible working options.
- Why this job: Make a real impact in the renewable energy sector while developing your marketing skills.
- Qualifications: Experience in acquisition marketing, especially digital, and strong data analysis skills.
The predicted salary is between 40000 - 50000 £ per year.
Join Good Energy as our Marketing Manager and help accelerate the UK’s transition to a cleaner, greener future. We have an exciting opportunity for a proactive, data‑driven marketer to lead the production of our domestic solar marketing strategy. This is a 12-month, fixed term role, with plenty of opportunity to make your mark, shape how we grow, and influence how customers experience our brand.
Responsibilities:
- Growth: Lead and deliver the domestic acquisition marketing strategy for domestic solar business, driving growth across our energy supply customer base.
- Deliver: Plan and execute integrated highly impactful performance marketing campaigns that turn our target audience into Good Energy customers.
- Review success: Own the roadmap for delivery of our domestic solar marketing, ensuring we remain on track, hitting seasonal peaks with aligned campaigns and delivering test and learn strategies to continue to optimise our marketing.
- Forecasting: Own performance against acquisition targets, ensuring we’re delivering against commercial objectives, with regular forecasting of where we are performing vs target.
- Calibrate: Aligning cross-functional groups within the marketing team and beyond to deliver against the strategy.
- Reporting: Managing campaign reporting, working with marketing data analyst to extract insights on campaign performance.
- Data led: Proactively act on insight to optimise existing marketing activity or introduce new activity that will support commercial objectives.
- Sharing knowledge: Proactively bringing examples of best practice, inspiration and insight to the wider marketing team, stakeholders and agency partners, to ensure we’re adapting to market trends.
- Communication: Utilise your strong stakeholder management, engagement and influencing skills to support best practice and efficient delivery.
- Collaboration: Partner with agencies and in-house design and content teams to create compelling, conversion focused advertising assets, keeping a clear roadmap of activity to support prioritisation across the team.
- Stakeholder management: Build strong, trusted relationships with our proposition teams to bring new products to market and translate complex energy concepts into clear, customer‑friendly messages.
- Working together: Clear alignment and regular touch points with our comms team, to ensure campaigns are appropriately amplified through comms channels.
- Budget management: Ensure spending remains on track and customer acquisition costs are aligned to targets.
What you'll need to succeed:
We’re looking for an ambitious, hands‑on marketer with a passion for growth. You’ll be someone who thrives when working in a fast‑paced, agile environment and relish the opportunity to build strong stakeholder relationships.
Essentials:
- Highly experienced in acquisition marketing, with particular focus on digital acquisition, as well as additional channel experience.
- Comfortable working in a fast‑paced, agile environment, making quick tactical decisions to improve campaign performance.
- Highly organised, motivated and proactive, with great attention to detail.
- Comfortable juggling multiple projects at once.
- Collaborative and strong at building relationships across teams and functions.
- Confident turning data into insight, spotting trends, and making evidence‑based decisions.
Desirable:
- Experience within the solar industry.
Hybrid working explained:
Our office is based in Chippenham, Wiltshire. For this role, we're looking for candidates who can come in to our Chippenham office, once a week, based on location. We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.
Benefits you can rely on:
- Great allowances for hybrid working: £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
- £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
- Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
- Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer‑matched contributions up to 7.5% of your base salary.
Marketing Manager - Solar Services (12 month FTC) in Chippenham employer: Good Energy Group
At Good Energy, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the renewable energy sector. Our Chippenham office provides a supportive environment with flexible hybrid working options, generous allowances, and a commitment to employee growth through meaningful projects that contribute to a sustainable future. Join us to not only advance your career but also make a tangible impact on the UK's transition to cleaner energy.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Solar Services (12 month FTC) in Chippenham
✨Tip Number 1
Network like a pro! Reach out to people in the solar industry or marketing circles. Use LinkedIn to connect and engage with potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Good Energy and their marketing strategies. Show them you’re not just another candidate; demonstrate your passion for renewable energy and how you can contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in acquisition marketing. Highlight your data-driven approach and how it can help drive growth for their domestic solar services.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Manager - Solar Services (12 month FTC) in Chippenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in acquisition marketing and any relevant projects you've worked on that align with our solar services. We want to see how you can drive growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for renewable energy and how your skills can help us accelerate the UK's transition to a greener future. Keep it engaging and personal!
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your ability to turn insights into action. Share examples of how you've used data to optimise campaigns or improve performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Good Energy Group
✨Know Your Stuff
Before the interview, dive deep into Good Energy's mission and values, especially their focus on solar services. Familiarise yourself with their current marketing strategies and think about how your experience in acquisition marketing can align with their goals.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss specific examples of how you've used data to optimise marketing campaigns. Bring insights from past experiences that demonstrate your ability to turn data into actionable strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about how you would approach campaign planning, stakeholder management, and performance forecasting in a fast-paced environment.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the team dynamics, how success is measured in this role, or what upcoming projects they’re excited about. This shows your genuine interest in the position and the company.
