At a Glance
- Tasks: Lead and execute impactful marketing strategies for domestic solar growth.
- Company: Join Good Energy, a leader in the transition to a greener future.
- Benefits: Competitive salary, work-from-home allowance, travel allowance, and generous holiday leave.
- Other info: Flexible hybrid working options and a supportive, collaborative team environment.
- Why this job: Make a real impact on sustainable energy while developing your marketing skills.
- Qualifications: Experience in acquisition marketing, especially digital, and strong data analysis skills.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Join Good Energy as our Marketing Manager and help accelerate the UK’s transition to a cleaner, greener future. We have an exciting opportunity for a proactive, data‑driven marketer to lead the production of our domestic solar marketing strategy. This is a 12‑month, fixed term role, with plenty of opportunity to make your mark, shape how we grow, and influence how customers experience our brand.
Responsibilities
- Growth: Lead and deliver the domestic acquisition marketing strategy for domestic solar business, driving growth across our energy supply customer base.
- Deliver: Plan and execute integrated highly impactful performance marketing campaigns that turn our target audience into Good Energy customers.
- Review success: Own the roadmap for delivery of our domestic solar marketing, ensuring we remain on track, hitting seasonal peaks with aligned campaigns and delivering test and learn strategies to continue to optimise our marketing.
- Forecasting: Own performance against acquisition targets, ensuring we’re delivering against commercial objectives, with regular forecasting of where we are performing vs target.
- Calibrate: Aligning cross‑functional groups within the marketing team and beyond to deliver against the strategy.
- Reporting: Managing campaign reporting, working with marketing data analyst to extract insights on campaign performance.
- Data led: Proactively act on insight to optimise existing marketing activity or introduce new activity that will support commercial objectives.
- Sharing knowledge: Proactively bringing examples of best practice, inspiration and insight to the wider marketing team, stakeholders and agency partners, to ensure we’re adapting to market trends.
- Communication: Utilise your strong stakeholder management, engagement and influencing skills to support best practice and efficient delivery.
- Collaboration: Partner with agencies and in‑house design and content teams to create compelling, conversion focused advertising assets, keeping a clear roadmap of activity to support prioritisation across the team.
- Stakeholder management: Build strong, trusted relationships with our proposition teams to bring new products to market and translate complex energy concepts into clear, customer‑friendly messages.
- Working together: Clear alignment and regular touch points with our comms team, to ensure campaigns are appropriately amplified through comms channels.
- Budget management: Ensure spending remains on track and customer acquisition costs are aligned to targets.
What you’ll need to succeed
We’re looking for an ambitious, hands‑on marketer with a passion for growth. You’ll be someone who thrives when working in a fast‑paced, agile environment and relish the opportunity to build strong stakeholder relationships.
Essentials
- Highly experienced in acquisition marketing, with particular focus on digital acquisition, as well as additional channel experience.
- Comfortable working in a fast‑paced, agile environment, making quick tactical decisions to improve campaign performance.
- Highly organised, motivated and proactive, with great attention to detail.
- Comfortable juggling multiple projects at once.
- Collaborative and strong at building relationships across teams and functions.
- Confident turning data into insight, spotting trends, and making evidence‑based decisions.
Desirable
- Experience within the solar industry.
Hybrid Working Explained: Our office is based in Chippenham, Wiltshire. For this role, we’re looking for candidates who can come in to our Chippenham office, once a week, based on location. We offer both formal and informal flexible working options. Full‑time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work‑life balance and flexibility through hybrid working, which combines both remote and office work.
Benefits you can rely on
- Work‑from‑home allowance: £500 annual allowance paid monthly alongside your salary to support home‑working costs.
- Travel allowance: ÂŁ500 annual allowance paid monthly alongside your salary to support traveling to work costs.
- Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work‑life balance.
- Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer‑matched contributions up to 7.5% of your base salary.
Marketing Manager - 12 month FTC in Chippenham employer: Good Energy Group
Contact Detail:
Good Energy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 12 month FTC in Chippenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of Marketing Manager. Keep it concise and impactful, focusing on your achievements and how you can drive growth for Good Energy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference in the energy sector.
We think you need these skills to ace Marketing Manager - 12 month FTC in Chippenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in acquisition marketing and any relevant projects you've led. We want to see how your skills align with our mission at Good Energy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for growth and how you can contribute to our domestic solar marketing strategy. Keep it engaging and let your personality come through!
Showcase Data-Driven Success: Since we’re all about data-led decisions, include specific examples of how you've used data to optimise marketing campaigns in the past. This will show us that you can hit those acquisition targets we care about.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Good Energy Group
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to acquisition strategies. Be ready to discuss how you've used data to drive campaign performance and make evidence-based decisions in your previous roles.
✨Showcase Your Collaborative Spirit
Prepare examples that highlight your ability to build strong relationships across teams. Discuss how you've worked with cross-functional groups to deliver successful marketing campaigns, as collaboration is key for this role.
✨Demonstrate Your Agility
This role requires quick tactical decision-making. Think of instances where you've had to adapt your marketing strategy on the fly. Share how you managed multiple projects while maintaining a high level of organisation and attention to detail.
✨Bring Insights from the Solar Industry
If you have experience in the solar industry, be sure to mention it! Even if you don't, research current trends and challenges in the sector. Showing that you're informed about the industry will demonstrate your genuine interest in the role and the company.