At a Glance
- Tasks: Lead B2B marketing campaigns to drive growth in the energy sector.
- Company: Join a forward-thinking company committed to a greener future.
- Benefits: Competitive salary, career development, and a chance to make an impact.
- Other info: Dynamic role with opportunities for collaboration and innovation.
- Why this job: Be at the forefront of sustainability while driving commercial success.
- Qualifications: Experience in B2B marketing and a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Join as our Marketing Manager and help accelerate the UK’s transition to a cleaner, greener future. We’re looking for a commercially minded, proactive and data-driven marketer to lead the delivery of integrated B2B marketing campaigns across our Supply and generator/producer propositions. This is a high-impact role with a strong focus on pipeline growth, strategic sales support and targeted account-based marketing across priority sectors. Working closely with sales, proposition, CRM and digital teams, you’ll play a key role in driving awareness, engagement and conversion across our target audiences and verticals.
Responsibilities
- Campaign delivery: Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
- ABM strategy: Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
- Sales alignment: Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
- Commercial focus: Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
- Multi-channel execution: Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
B2B Marketing Lead - Energy & Growth Campaigns employer: Good Energy Group
As a B2B Marketing Lead in Chippenham, you will be part of a forward-thinking company dedicated to driving the UK's transition to a sustainable future. We offer a dynamic work culture that fosters collaboration and innovation, alongside opportunities for professional growth and development. With competitive compensation and a commitment to employee well-being, this role provides a unique chance to make a meaningful impact while advancing your career in a thriving sector.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Lead - Energy & Growth Campaigns
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to demonstrate your B2B marketing prowess and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially around pipeline growth and account-based marketing strategies. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our mission. Plus, it gives you a better chance of standing out in the crowd!
We think you need these skills to ace B2B Marketing Lead - Energy & Growth Campaigns
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Marketing Lead. Highlight your experience with integrated marketing campaigns and any data-driven successes you've had. We want to see how you can help us drive awareness and engagement!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the energy sector and how your skills align with our goals. Remember, we’re looking for someone who can combine sustainability with commercial value.
Showcase Your Campaign Experience:In your application, be sure to include specific examples of successful B2B marketing campaigns you've led. We love numbers, so if you can quantify your impact, even better! This will show us you know how to drive pipeline growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Good Energy Group
✨Know Your Campaigns
Before the interview, dive deep into the company's recent B2B marketing campaigns. Understand their objectives, target audiences, and results. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Align with Sales Strategies
Since this role involves close collaboration with sales teams, be prepared to discuss how you've successfully partnered with sales in the past. Share specific examples of how your marketing efforts have directly supported sales initiatives and led to revenue growth.
✨Showcase Your Data-Driven Mindset
Highlight your ability to analyse data and derive actionable insights. Be ready to talk about tools you've used for tracking campaign performance and how you've adjusted strategies based on data findings. This is crucial for a role focused on pipeline growth.
✨Emphasise Sustainability Messaging
Given the company's focus on a cleaner, greener future, prepare to discuss how you've integrated sustainability into your marketing strategies. Share examples of how you've communicated commercial value alongside sustainability to engage target audiences effectively.
