B2B Marketing Lead - Energy & Growth Campaigns in Chippenham

Join as our Marketing Manager and help accelerate the UK’s transition to a cleaner, greener future. We’re looking for a commercially minded, proactive and data-driven marketer to lead the delivery of integrated B2B marketing campaigns across our Supply and generator/producer propositions. This is a high-impact role with a strong focus on pipeline growth, strategic sales support and targeted account-based marketing across priority sectors. Working closely with sales, proposition, CRM and digital teams, you’ll play a key role in driving awareness, engagement and conversion across our target audiences and verticals.

Responsibilities

• Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
• Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
• Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
• Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
• Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
• Own campaign timelines and marketing roadmaps, ensuring activity aligns with industry events, sector trends and sales priorities.
• Lead campaign reporting and performance analysis, using data and insight to continuously improve engagement, conversion and ROI.
• Work closely with CRM and marketing automation teams to deliver nurture journeys, lead scoring, segmentation and automated campaigns.
• Create strong feedback loops between marketing and sales to improve targeting, reporting, lead management and sales enablement activity.
• Collaborate with proposition, product and commercial teams to translate complex energy solutions into clear, customer-focused messaging and content.
• Support the creation of sector-specific content including case studies, webinars, landing pages, thought leadership and sales enablement materials.
• Work with agencies, media partners, trade associations and external suppliers to ensure high-quality campaign execution.
• Partner with our events coordinator to maximise our visibility across conferences, trade associations, partnerships and industry events.
• Align closely with brand and communications teams to amplify campaign activity and maintain consistent messaging across all channels.
• Bring forward new ideas, market insight and best practice to continuously improve campaign effectiveness and support innovation across the wider marketing team.

What you’ll need to succeed

We’re looking for an ambitious, commercially minded marketer with strong B2B campaign delivery experience. You’ll thrive in this role if you enjoy working in a fast-paced, agile environment and are passionate about driving growth through strategic, data-led marketing.

Essentials

• Highly experienced in B2B marketing, ideally within energy, utilities, sustainability, infrastructure or other commercially complex sectors.
• Strong experience delivering integrated marketing campaigns across digital, content, email, events and paid media channels.
• Experienced in account-based marketing (ABM), demand generation and targeted B2B acquisition strategies.
• Commercially aware, with a strong understanding of business drivers, sales objectives and pipeline growth.
• Comfortable working closely with sales teams to support commercially focused growth strategies and revenue generation.
• Confident using CRM and marketing automation platforms to manage campaigns, nurture activity, reporting and lead flows.
• Strong campaign planning and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.
• Data-driven and analytical, with the ability to translate campaign performance insights into actionable improvements.
• Collaborative and confident working cross-functionally with sales, proposition, CRM, digital, analytics and leadership teams.
• Comfortable working in a fast-paced environment, making tactical decisions to optimise campaign performance.
• Highly organised, proactive and detail-oriented, with excellent stakeholder management and communication skills.

Desirable

• Experience within the energy, renewables or sustainability sector.
• Passionate about sustainability and motivated by the opportunity to help businesses transition to cleaner energy solutions.

Hybrid working explained:

Our office is based in Chippenham, Wiltshire. For this role, we’re looking for candidates who can come in a Chippenham office once a week based on location. We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.

Benefits you can rely on

• £500 work from home allowance – an annual allowance paid monthly alongside your salary to support with working from home costs.
• £500 travel allowance – an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
• 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
• 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
• Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.