At a Glance
- Tasks: Drive sales growth and build strategic relationships in the wholesale drinks sector.
- Company: Gonzalez Byass, a leading distributor of premium wines and spirits.
- Benefits: Performance-related bonus, private medical insurance, and 25 days holiday.
- Other info: Autonomous role with opportunities for international trips and ongoing development.
- Why this job: Shape commercial success and make a visible impact in a dynamic industry.
- Qualifications: Proven B2B sales experience in wines & spirits and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality. With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners. This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
The Role
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
- Independent on-trade accounts
- Regional wholesalers
- National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market. This is a home-based field role requiring regular travel across the territory.
Key Responsibilities
- Wholesale & Regional Account Development
- Build and develop strong commercial relationships with regional and national wholesale customers
- Identify and convert new business opportunities across independent and regional on-trade channels
- Deliver sustainable volume and value growth across wines and spirits
- Lead commercial negotiations and annual business planning
- Work closely with wholesaler field sales teams to drive distribution and brand advocacy
- Deliver training, tastings, and commercial activation initiatives
- Support customer-facing events and regional trade engagement
- Partner with marketing, brand, customer marketing, and national account teams
- Execute regional activations aligned to brand strategy
- Deliver accurate forecasting and pipeline reporting
- Monitor KPIs and performance against targets
- Provide regular territory and account reviews
About You
We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:
- Proven B2B sales experience within wines & spirits
- Experience managing regional wholesalers and/or national wholesale groups
- Strong understanding of UK route-to-market structures
- Full UK driving licence
- Existing relationships with wholesale groups and regional drinks buyers
- Strong on-trade network
- Entrepreneurial and self-motivated
- Highly organised and strategic
- Strong relationship builder
- Commercially analytical
What We Offer
- Performance-related bonus
- Private medical insurance
- WSET sponsorship and ongoing development
- Supplier tastings and international trips
- 25 days holiday + bank holidays
- Additional holiday linked to service
Why Join Us?
This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry. You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
Business Development Manager - UK in Liverpool employer: González Byass
Gonzalez Byass is an exceptional employer, offering a dynamic work culture that fosters autonomy and encourages personal growth. With a commitment to employee development through WSET sponsorship and international experiences, we provide our Business Development Managers with the tools to build meaningful partnerships and drive commercial success in a prestigious industry. Join us to be part of a respected legacy while enjoying competitive benefits and a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - UK in Liverpool
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a personal brand on LinkedIn by sharing insights about the wines and spirits industry. Engage with posts, join relevant groups, and let your knowledge shine through – it’ll make you stand out to recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in building strategic partnerships and driving sales growth. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, it shows you’re genuinely interested in joining our team at Gonzalez Byass.
We think you need these skills to ace Business Development Manager - UK in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your B2B sales experience in wines and spirits, and showcase any existing relationships with wholesale groups. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how you can drive growth for Gonzalez Byass. Be sure to mention specific achievements that demonstrate your commercial acumen.
Showcase Your Strategic Thinking:In your application, highlight examples of how you've identified new business opportunities or built strong partnerships in the past. We love candidates who can think strategically and have a proven track record of success in similar roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at González Byass
✨Know Your Portfolio
Familiarise yourself with Gonzalez Byass' range of wines and spirits. Understand the unique selling points of each product and be ready to discuss how you can effectively promote them to potential clients.
✨Demonstrate Your Network
Highlight your existing relationships with wholesale groups and regional drinks buyers. Be prepared to share specific examples of how these connections have led to successful partnerships or sales in the past.
✨Showcase Your Commercial Acumen
Prepare to discuss your experience in driving sales growth and managing accounts. Use data and metrics to illustrate your achievements, and be ready to talk about how you would approach business planning and negotiations in this role.
✨Be Ready for Role-Play Scenarios
Expect to engage in role-play during the interview, simulating a sales pitch or negotiation. Practice articulating your approach to building relationships and closing deals, as this will demonstrate your hands-on experience and strategic thinking.
