At a Glance
- Tasks: Drive sales growth and build relationships with wholesale customers in the drinks industry.
- Company: Gonzalez Byass, a leading distributor of premium wines and spirits.
- Benefits: Competitive salary, performance bonus, wine allowance, and private medical insurance.
- Other info: Autonomous role with opportunities for travel and professional development.
- Why this job: Shape commercial success and make a real impact in a dynamic environment.
- Qualifications: Proven B2B sales experience in wines & spirits and strong negotiation skills.
The predicted salary is between 40000 - 50000 € per year.
About Us
Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality. With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners. This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
The Role
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
- Regional on-trade groups
- Independent on-trade accounts
- Regional wholesalers
- National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market. This is a home-based field role requiring regular travel across the territory.
Key Responsibilities
- Build and develop strong commercial relationships with regional and national wholesale customers
- Identify and convert new business opportunities across independent and regional on-trade channels
- Deliver sustainable volume and value growth across wines and spirits
- Lead commercial negotiations and annual business planning
- Work closely with wholesaler field sales teams to drive distribution and brand advocacy
- Deliver training, tastings, and commercial activation initiatives
- Support customer-facing events and regional trade engagement
- Partner with marketing, brand, customer marketing, and national account teams
- Execute regional activations aligned to brand strategy
- Deliver accurate forecasting and pipeline reporting
- Monitor KPIs and performance against targets
- Provide regular territory and account reviews
About You
We're looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:
- Proven B2B sales experience within wines & spirits
- Experience managing regional wholesalers and/or national wholesale groups
- Strong understanding of UK route-to-market structures
- Excellent commercial negotiation skills
- Demonstrable success delivering sales growth
- Full UK driving licence
- Existing relationships with wholesale groups and regional drinks buyers
- Strong on-trade network
- WSET Level 3 (or equivalent)
- Entrepreneurial and self-motivated
- Highly organised and strategic
- Strong relationship builder
- Commercially analytical
What We Offer
- Competitive salary
- Performance-related bonus
- Car allowance
- Private medical insurance
- Generous pension scheme
- Wine allowance
- WSET sponsorship and ongoing development
- Supplier tastings and international trips
- Employee wellbeing support
- 25 days holiday + bank holidays
- Additional holiday linked to service
Collaborative, entrepreneurial culture
Why Join Us?
This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry. You'll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
Salary: Competitive + Bonus + Car Allowance.
Business Development Manager - UK in England employer: González Byass
Gonzalez Byass is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to take ownership of their roles. With a strong focus on professional development, including WSET sponsorship and international trips, employees can expect meaningful growth opportunities while working with a prestigious portfolio in the drinks industry. The company also provides competitive benefits such as a performance-related bonus, private medical insurance, and generous holiday allowances, making it an attractive place for ambitious professionals in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - UK in England
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Gonzalez Byass, and express your interest in working with them. A personal touch can make all the difference.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Show your passion for wines and spirits, and be ready to discuss how your experience aligns with their goals. Confidence and knowledge go a long way!
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources to help you stand out. Plus, applying through us means you’ll be in the loop for any upcoming opportunities that fit your skills perfectly.
We think you need these skills to ace Business Development Manager - UK in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Business Development Manager role. Highlight your B2B sales experience in the wines and spirits sector, and don’t forget to mention any existing relationships with wholesale groups!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the drinks industry and how your entrepreneurial spirit can drive growth. Be specific about how you plan to build those strategic partnerships we’re looking for.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? How did you contribute to brand advocacy? Numbers speak volumes, so let us see the impact you've made in previous positions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Gonzalez Byass!
How to prepare for a job interview at González Byass
✨Know Your Wines and Spirits
Make sure you brush up on your knowledge of wines and spirits, especially those in the Gonzalez Byass portfolio. Being able to discuss specific products and their unique qualities will show your passion for the industry and help you stand out.
✨Demonstrate Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships with wholesale customers in the past. Highlight your negotiation skills and any strategies you've used to drive sales growth, as this is crucial for the role.
✨Understand the UK Market
Familiarise yourself with the current trends and challenges in the UK drinks market. Being able to discuss these insights during your interview will demonstrate your commercial acumen and understanding of the route-to-market structures.
✨Show Your Entrepreneurial Spirit
Think of ways you've taken initiative in previous roles. Whether it’s identifying new business opportunities or leading a successful project, showcasing your entrepreneurial mindset will resonate well with the hiring team.
