At a Glance
- Tasks: Drive sales growth and build strategic relationships in the wine and spirits industry.
- Company: Gonzalez Byass, a leading distributor with a rich heritage in premium wines and spirits.
- Benefits: Competitive salary, performance bonus, car allowance, private medical insurance, and generous holiday.
- Other info: Enjoy autonomy and opportunities for professional development, including WSET sponsorship.
- Why this job: Shape commercial success and make a real impact in a dynamic, growing business.
- Qualifications: Proven B2B sales experience in wines & spirits and strong negotiation skills.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality. With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners. This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
- Independent on-trade accounts
- National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market. This is a home-based field role requiring regular travel across the territory.
Wholesale & Regional Account Development
- Build and develop strong commercial relationships with regional and national wholesale customers
- Identify and convert new business opportunities across independent and regional on-trade channels
- Deliver sustainable volume and value growth across wines and spirits
- Lead commercial negotiations and annual business planning
- Work closely with wholesaler field sales teams to drive distribution and brand advocacy
- Deliver training, tastings, and commercial activation initiatives
- Partner with marketing, brand, customer marketing, and national account teams
- Execute regional activations aligned to brand strategy
- Monitor KPIs and performance against targets
- Provide regular territory and account reviews
We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business:
- Proven B2B sales experience within wines & spirits
- Experience managing regional wholesalers and/or national wholesale groups
- Excellent commercial negotiation skills
- Demonstrable success delivering sales growth
- Full UK driving licence
- Existing relationships with wholesale groups and regional drinks buyers
- Strong on-trade network
- WSET Level 3 (or equivalent)
Competitive salary ~ Performance-related bonus ~ Car allowance ~ Private medical insurance ~ Generous pension scheme ~ Wine allowance ~ WSET sponsorship and ongoing development ~ Employee wellbeing support ~ 25 days holiday + bank holidays ~ Additional holiday linked to service ~ You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
Salary: Competitive + Bonus + Car Allowance.
Business Development Executive - Personal Development and Leadership - Remote in England employer: González Byass
Gonzalez Byass is an exceptional employer, offering a dynamic work culture that fosters autonomy and encourages personal development within the premium wines and spirits industry. With a strong commitment to employee growth, including WSET sponsorship and a generous benefits package, team members can thrive in a supportive environment while making a significant impact on commercial success across key markets.
