At a Glance
- Tasks: Drive sales growth and build strategic relationships in the wholesale drinks sector.
- Company: Gonzalez Byass, a leading distributor of premium wines and spirits.
- Benefits: Competitive salary, performance bonus, car allowance, private medical insurance, and generous pension scheme.
- Other info: Autonomous role with travel across key territories and excellent career development opportunities.
- Why this job: Shape commercial success and make a visible impact in a respected drinks portfolio.
- Qualifications: Proven B2B sales experience in wines & spirits and strong negotiation skills.
The predicted salary is between 40000 - 50000 € per year.
About Us
Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality. With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners. This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
The Role
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
- Regional on-trade groups
- Independent on-trade accounts
- Regional wholesalers
- National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market. This is a home-based field role requiring regular travel across the territory.
Key Responsibilities
- Build and develop strong commercial relationships with regional and national wholesale customers
- Identify and convert new business opportunities across independent and regional on-trade channels
- Deliver sustainable volume and value growth across wines and spirits
- Lead commercial negotiations and annual business planning
- Work closely with wholesaler field sales teams to drive distribution and brand advocacy
- Deliver training, tastings, and commercial activation initiatives
- Support customer-facing events and regional trade engagement
- Partner with marketing, brand, customer marketing, and national account teams
- Execute regional activations aligned to brand strategy
- Deliver accurate forecasting and pipeline reporting
- Monitor KPIs and performance against targets
- Provide regular territory and account reviews
About You
We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:
- Proven B2B sales experience within wines & spirits
- Experience managing regional wholesalers and/or national wholesale groups
- Strong understanding of UK route-to-market structures
- Excellent commercial negotiation skills
- Demonstrable success delivering sales growth
- Full UK driving licence
- Existing relationships with wholesale groups and regional drinks buyers
- Strong on-trade network
- WSET Level 3 (or equivalent)
- Entrepreneurial and self-motivated
- Highly organised and strategic
- Strong relationship builder
- Commercially analytical
What We Offer
- Competitive salary
- Performance-related bonus
- Car allowance
- Private medical insurance
- Generous pension scheme
- Wine allowance
- WSET sponsorship and ongoing development
- Supplier tastings and international trips
- Employee wellbeing support
- 25 days holiday + bank holidays
- Additional holiday linked to service
- Collaborative, entrepreneurial culture
Why Join Us?
This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry. You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
Salary: Competitive + Bonus + Car Allowance.
Business Development Manager - UK employer: González Byass
Gonzalez Byass is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to take ownership of their roles. With a strong focus on professional development, including WSET sponsorship and international trips, we provide our Business Development Managers with the tools and support needed to thrive in a competitive market. Our commitment to employee wellbeing, coupled with a generous benefits package, makes this an attractive opportunity for those looking to make a meaningful impact in the premium wines and spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - UK
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a personal brand on LinkedIn by sharing insights about the wines and spirits industry. This not only highlights your knowledge but also attracts attention from recruiters looking for someone like you.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in building relationships with wholesale partners. We want to see your passion for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Gonzalez Byass.
We think you need these skills to ace Business Development Manager - UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your B2B sales experience in the wines and spirits sector, and showcase any existing relationships with wholesale groups. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can drive growth for Gonzalez Byass. Be sure to mention specific achievements that demonstrate your commercial acumen.
Showcase Your Skills:In your application, don’t forget to highlight your negotiation skills and strategic thinking. We’re looking for someone who can build strong relationships and deliver results, so make sure these qualities come through clearly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at González Byass
✨Know Your Portfolio
Familiarise yourself with Gonzalez Byass' award-winning wines and spirits. Understand the unique selling points of their products and how they stand out in the market. This knowledge will help you demonstrate your passion for the brand and your ability to advocate for it during the interview.
✨Showcase Your Network
Highlight your existing relationships with wholesale groups and regional drinks buyers. Be prepared to discuss how these connections can benefit the company and drive sales growth. Sharing specific examples of past successes in leveraging your network will make a strong impression.
✨Demonstrate Commercial Acumen
Prepare to discuss your experience in B2B sales, particularly within the wines and spirits sector. Use concrete examples to illustrate your commercial negotiation skills and how you've successfully identified and converted new business opportunities in previous roles.
✨Be Ready for Role-Specific Scenarios
Anticipate questions related to driving sales growth and managing regional wholesalers. Think about how you would approach building strategic partnerships and executing regional activations. Practising your responses to these scenarios will help you feel more confident and articulate during the interview.
