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For Companies At a Glance
- Tasks: Research and analyse market data to create effective media strategies and plans.
- Company: Join Golley Slater, a thriving independent media agency with a dynamic team.
- Benefits: Enjoy 25 days annual leave, hybrid working, and enhanced family leave options.
- Why this job: Be part of a creative environment that values strategic thinking and teamwork.
- Qualifications: 2 years' experience in media planning and strong analytical skills required.
- Other info: Opportunity to work with industry-leading tools like Neilson Ad Dynamix.
The predicted salary is between 28800 - 48000 £ per year.
Golley Slater is looking for a Media Planner to join our thriving media independent. The role will be responsible for identifying the target audience, producing media strategies and plans to meet clients’ objectives. You will conduct audience, market, and brand research and use your knowledge of the ever-changing media landscape to recommend the best approach for each client.
What you will be doing:
- Researching and analyzing market data to understand the client’s target audience and the best ways to reach them through various media channels.
- Creating media strategies including media channel rationale.
- Developing detailed media plans specifying platforms and delivery methods for each media channel.
- Briefing and collaborating with Media Owners on external channels.
- Presenting media strategies and plans to clients.
- Identifying target audiences and analyzing their behavior, characteristics, and routines using ETelmar SurveyTime.
The essential skills and experience required:
- At least 2 years' experience in a media planning role within a media agency.
- Comprehensive knowledge of media planning and buying techniques and strategies.
- Analytical and strategic thinking skills.
- Ability to work effectively in a team.
- Strong numerical skills.
- Excellent communication and writing skills.
- Proficiency in Microsoft Office Suite.
- Experience with Neilson Ad Dynamix, ETelmar, and other industry systems is desirable but not mandatory.
Some of our benefits include:
- 25 days of annual leave plus bank holidays.
- Birthday holiday.
- Enhanced maternity, adoption, and paternity leave pay.
- Paid compassionate leave, including pregnancy loss leave.
- Employee assistance programme with free counselling sessions.
- Milestone awards for life and service.
- Hybrid working with core hours from 10 am to 4 pm.
- Life assurance cover of four times the annual salary.
- Option to purchase additional holiday.
Media Planner employer: Golley Slater
Contact Detail:
Golley Slater Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in media planning and buying. Stay updated on industry news and changes in audience behaviour, as this knowledge will help you stand out during interviews.
✨Tip Number 2
Network with professionals in the media industry. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at Golley Slater.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to inform media strategies in past roles. Be ready to share specific examples that demonstrate your ability to understand target audiences.
✨Tip Number 4
Practice your presentation skills, as you'll need to present media strategies to clients. Consider doing mock presentations to friends or colleagues to build confidence and receive constructive feedback.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Media Planner at Golley Slater. Familiarise yourself with their approach to media strategies and how they engage with clients.
Tailor Your CV: Highlight your relevant experience in media planning, especially any roles within a media agency. Emphasise your analytical skills and any specific tools or software you have used, such as Neilson Ad Dynamix or ETelmar.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the media landscape and how your skills align with the job requirements. Mention specific examples of past successes in media planning that relate to the role.
Proofread Your Application: Ensure your application is free from spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that requires strong communication and writing skills.
How to prepare for a job interview at Golley Slater
✨Know Your Audience
Before the interview, research Golley Slater's client base and their target audiences. Be prepared to discuss how you would identify and analyse these audiences using tools like ETelmar SurveyTime.
✨Showcase Your Analytical Skills
Prepare examples from your previous experience where you've successfully used data to inform media strategies. Highlight your analytical and strategic thinking skills, as these are crucial for the role.
✨Demonstrate Media Knowledge
Familiarise yourself with current media trends and various channels. Be ready to discuss how you would create effective media strategies and plans tailored to different clients' objectives.
✨Practice Your Presentation Skills
Since presenting media strategies to clients is part of the job, practice articulating your ideas clearly and confidently. Consider doing mock presentations to friends or family to refine your delivery.
