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For Companies At a Glance
- Tasks: Lead global consumer PR campaigns and develop strategic communications for major brands.
- Company: Join Golin, a dynamic agency known for its innovative approach to PR.
- Benefits: Competitive salary up to £65k, career development, and a collaborative work environment.
- Why this job: Make an impact on global brands while working with diverse teams across markets.
- Qualifications: Extensive consumer PR experience and proven leadership in global client programmes.
- Other info: Opportunity to mentor teams and champion inclusive working practices.
The predicted salary is between 52000 - 78000 £ per year.
We’re looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi market, global client programmes. You’ll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation.
Key Responsibilities
- Act as the day to day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level.
- Lead the global hub for multi market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate.
- Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level.
- Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks).
- Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives.
- Lead the development of integrated, earned-first campaigns across PR, social, digital, influencer and content.
- Work closely with creative, strategy, social and production teams to brief, shape and stress test ideas that can scale globally.
- Ensure global work is insight driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches.
- Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets.
- Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment.
- Set clear expectations, provide regular feedback and actively support career development and progression.
- Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output.
What You’ll Bring
Experience & Expertise
- Extensive experience in consumer PR / communications, primarily within an agency environment.
- Proven experience leading global or multi market client programmes – ideally acting as the hub for multiple markets.
- Strong track record in big brand, earned first consumer campaigns with social, influencer and digital integration.
- Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders).
- Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation.
Skills & Mindset
- Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms.
- Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed.
- Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences.
- Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets.
- Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies.
- Data-literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly.
Senior Account Director - Up to £65k employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director - Up to £65k
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Show them you’re not just another candidate; you’re genuinely interested in their work and ready to lead global campaigns from day one.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've successfully managed multi-market programmes and driven integrated campaigns. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Account Director - Up to £65k
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Account Director. Highlight your consumer PR experience and any global client programmes you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your strategic thinking and how you've successfully managed multi-market campaigns. Show us your passion for the role and why you’d be a great fit for our team.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've led, the impact they had, and how you navigated complex client organisations. We love numbers and results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Golin
✨Know Your Client Inside Out
Before the interview, dive deep into Golin's client portfolio, especially their flagship global consumer brands. Understand their recent campaigns and how they align with market trends. This will help you demonstrate your strategic thinking and show that you're ready to lead from day one.
✨Showcase Your Global Experience
Be prepared to discuss specific examples of how you've successfully led multi-market programmes. Highlight your experience in developing global communications strategies and how you've adapted them for local markets. This will illustrate your ability to navigate complex client organisations effectively.
✨Bring Your Best Storytelling Skills
As a Senior Account Director, storytelling is key. Prepare to share compelling narratives about your past campaigns, focusing on how you turned business challenges into successful communication strategies. Use clear, concise language to simplify complex ideas, making it easy for the interviewers to grasp your impact.
✨Demonstrate Collaborative Leadership
Golin values a collaborative leadership style, so be ready to discuss how you've inspired and mentored teams in previous roles. Share examples of how you've fostered an inclusive environment and encouraged diverse perspectives, as this aligns with their commitment to championing inclusive ways of working.
