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For Companies At a Glance
- Tasks: Lead global consumer PR campaigns and develop strategic communications for major brands.
- Company: Dynamic agency known for innovative consumer brand strategies.
- Benefits: Competitive salary up to £65k, career development, and a collaborative work environment.
- Why this job: Join a team that shapes global brand narratives and drives impactful campaigns.
- Qualifications: Extensive consumer PR experience and proven leadership in global client programmes.
- Other info: Inclusive culture that values diverse perspectives and fosters career growth.
The predicted salary is between 46800 - 78000 £ per year.
We’re looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi‑market, global client programmes. You’ll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation. This role is perfect for someone who loves big brand thinking, thrives in complex global structures and knows how to get brilliant work out of large, cross‑functional teams.
Key Responsibilities
- Act as the day to day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level.
- Lead the global hub for multi‑market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate.
- Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level.
- Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks).
- Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives.
- Lead the development of integrated, earned‑first campaigns across PR, social, digital, influencer and content.
- Work closely with creative, strategy, social and production teams to brief, shape and stress‑test ideas that can scale globally.
- Ensure global work is insight‑driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches.
- Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets.
- Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment.
- Set clear expectations, provide regular feedback and actively support career development and progression.
- Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output.
What You’ll Bring
Experience & Expertise
- Extensive experience in consumer PR / communications, primarily within an agency environment.
- Proven experience leading global or multi‑market client programmes – ideally acting as the hub for multiple markets.
- Strong track record in big brand, earned‑first consumer campaigns with social, influencer and digital integration.
- Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders).
- Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation.
Skills & Mindset
- Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms.
- Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed.
- Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences.
- Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets.
- Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies.
- Data‑literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly.
Senior Account Director - Consumer (up to £65k) employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director - Consumer (up to £65k)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Account Director role. Personal recommendations can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring your insights to the table and show how you can elevate their global consumer brands with your strategic thinking and experience.
✨Tip Number 3
Practice your storytelling skills! You’ll need to simplify complex ideas for diverse audiences, so craft a few compelling narratives about your past successes that highlight your leadership and collaborative style.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Account Director - Consumer (up to £65k)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Account Director. Highlight your consumer PR experience and any global client programmes you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your big brand thinking and how you thrive in complex global structures. Show us your passion for the role and why you're the perfect fit for our team.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've led, the impact they had, and how you navigated challenges. We love seeing measurable results!
Apply Through Our Website: We encourage you to apply through our careers website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to navigate!
How to prepare for a job interview at Golin
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their values, recent campaigns, and market positioning. This will not only show your enthusiasm but also help you discuss how you can elevate their global presence.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've developed successful global communications strategies. Be ready to explain your thought process and how you navigated complex client structures to achieve results. This will demonstrate your capability as a strategic lead.
✨Highlight Your Collaborative Spirit
This role requires working with cross-functional teams, so share stories that showcase your collaborative leadership style. Talk about how you've inspired teams and fostered an inclusive environment to drive brilliant work across markets.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to consumer PR campaigns. Be prepared to discuss how you've used data to inform your strategies and measure success. This will highlight your analytical skills and commitment to delivering measurable results.
