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For Companies At a Glance
- Tasks: Lead global consumer PR campaigns and develop strategic communications for major brands.
- Company: Join a dynamic agency known for its innovative approach to consumer PR.
- Benefits: Competitive salary up to £65k, career development, and a collaborative work environment.
- Why this job: Make an impact on global brands while working with diverse teams across markets.
- Qualifications: Extensive consumer PR experience and proven leadership in global client programmes.
- Other info: Inclusive culture that values diverse perspectives and offers excellent career growth.
The predicted salary is between 52000 - 78000 £ per year.
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Overview
We're looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi-market, global client programmes. You'll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation. This role is perfect for someone who loves big brand thinking, thrives in complex global structures and knows how to get brilliant work out of large, cross-functional teams.
Key Responsibilities
- Act as the day-to-day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level.
- Lead the global hub for multi-market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate.
- Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level.
- Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks).
- Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives.
- Lead the development of integrated, earned-first campaigns across PR, social, digital, influencer and content.
- Work closely with creative, strategy, social and production teams to brief, shape and stress test ideas that can scale globally.
- Ensure global work is insight driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches.
- Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets.
- Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment.
- Set clear expectations, provide regular feedback and actively support career development and progression.
- Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output.
What You'll Bring
Experience & Expertise
- Extensive experience in consumer PR / communications, primarily within an agency environment.
- Proven experience leading global or multi-market client programmes – ideally acting as the hub for multiple markets.
- Strong track record in big brand, earned first consumer campaigns with social, influencer and digital integration.
- Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders).
- Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation.
Skills & Mindset
- Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms.
- Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed.
- Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences.
- Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets.
- Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies.
- Data-literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.
Senior Account Director - Consumer (up to £65k) London, England, United Kingdom employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director - Consumer (up to £65k) London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Account Director role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research Golin and their global consumer brands thoroughly. Understand their recent campaigns and be ready to discuss how your experience aligns with their vision and objectives.
✨Tip Number 3
Showcase your strategic thinking! During interviews, share specific examples of how you've led successful global campaigns. Highlight your ability to navigate complex client structures and deliver results that matter.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Golin.
We think you need these skills to ace Senior Account Director - Consumer (up to £65k) London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Director role. Highlight your consumer PR experience and any global campaign successes you've had. We want to see how you can bring your unique skills to our team!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and implement strategic communications plans. Use examples from your past work that show how you've tackled complex challenges and delivered results. We love a good story!
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon and make sure your key achievements stand out. We appreciate straightforward communication, so let your experience shine without unnecessary fluff.
Apply Through Our Website: Don't forget to submit your application through our careers website! This ensures it gets to the right people quickly. Plus, it’s the best way to stay updated on your application status. We can't wait to hear from you!
How to prepare for a job interview at Golin
✨Know Your Stuff
Before the interview, dive deep into Golin's recent campaigns and client work. Familiarise yourself with their flagship global consumer brands and think about how your experience aligns with their strategic goals. This will show that you're not just interested in the role, but also genuinely invested in the company.
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed cross-functional teams and delivered integrated campaigns. Highlight your mentoring experiences and how you've fostered collaboration in previous roles.
✨Be Ready for Scenario Questions
Expect questions that ask you to solve hypothetical challenges related to global client programmes. Think through potential scenarios where you might need to navigate complex stakeholder relationships or develop a global communications strategy. Practising these responses will help you articulate your strategic thinking during the interview.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about Golin's approach to integrating social and digital strategies within their campaigns or how they measure success across different markets. This not only shows your interest but also your understanding of the role's complexities.
