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For Companies At a Glance
- Tasks: Lead global consumer PR campaigns and drive strategic direction for major brands.
- Company: Dynamic agency known for innovative consumer communications and a collaborative culture.
- Benefits: Competitive salary up to £65k, career development, and a diverse work environment.
- Why this job: Join a team that shapes big brand narratives and makes an impact globally.
- Qualifications: Extensive consumer PR experience and proven leadership in global client programmes.
- Other info: Opportunity to mentor teams and champion inclusive working practices.
The predicted salary is between 46800 - 78000 £ per year.
We're looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi‐market, global client programmes. You'll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation. This role is perfect for someone who loves big brand thinking, thrives in complex global structures and knows how to get brilliant work out of large, cross‐functional teams.
Key Responsibilities
- Act as the day to day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level.
- Lead the global hub for multi‐market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate.
- Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level.
- Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks).
- Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives.
- Lead the development of integrated, earned‐first campaigns across PR, social, digital, influencer and content.
- Work closely with creative, strategy, social and production teams to brief, shape and stress‐test ideas that can scale globally.
- Ensure global work is insight‐driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches.
- Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets.
- Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment.
- Set clear expectations, provide regular feedback and actively support career development and progression.
- Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output.
What You'll Bring
- Extensive experience in consumer PR / communications, primarily within an agency environment.
- Proven experience leading global or multi‐market client programmes – ideally acting as the hub for multiple markets.
- Strong track record in big brand, earned‐first consumer campaigns with social, influencer and digital integration.
- Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders).
- Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation.
Skills & Mindset
- Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms.
- Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed.
- Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences.
- Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets.
- Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies.
- Data‐literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly.
Senior Account Director - Consumer (up to £65k) in London employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director - Consumer (up to £65k) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work, especially those big brand campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Be ready to discuss how your experience aligns with their needs, especially in consumer PR and global strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Account Director - Consumer (up to £65k) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Senior Account Director role. Highlight your consumer PR experience and any global campaign successes to grab our attention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your strategic thinking can drive our global consumer brands forward. Keep it engaging and personal.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you lead a successful campaign that increased brand awareness? Share those numbers with us to demonstrate your impact!
Apply Through Our Website: We encourage you to apply directly through our careers website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Golin
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their values, recent campaigns, and market positioning. This will not only show your enthusiasm but also help you articulate how you can contribute to their success.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful global campaigns in the past. Be ready to discuss your thought process, the challenges you faced, and how you navigated complex client structures. This will demonstrate your ability to think strategically and lead effectively.
✨Highlight Your Collaborative Spirit
Since this role involves working with cross-functional teams, come prepared with stories that showcase your collaborative leadership style. Talk about how you've inspired teams, managed diverse perspectives, and achieved results through teamwork.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to consumer PR campaigns. Be ready to discuss how you've used data to inform your strategies and measure success. This will highlight your analytical skills and your ability to optimise campaigns based on insights.
