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- Tasks: Lead consumer accounts, manage client relationships, and drive innovative PR campaigns.
- Company: Dynamic agency known for creating buzzworthy consumer brand work.
- Benefits: Competitive salary up to £55k, mentorship, and a vibrant team culture.
- Why this job: Shape impactful campaigns that resonate with audiences and elevate brands.
- Qualifications: Experience in consumer PR, strong storytelling skills, and a proactive mindset.
- Other info: Inclusive environment with opportunities for growth and collaboration.
The predicted salary is between 42000 - 66000 £ per year.
We're looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You'll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you'll be comfortable working with different regions and local teams, even if your role is more UK focused.
Key Responsibilities
- Act as the day to day lead across one or more consumer accounts, building trusted relationships with senior client stakeholders.
- Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
- Understand your clients' business priorities and market context and ensure all activity ladders up to those goals.
- Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant.
- Work closely with creative, strategy, social and production teams to shape and stress test ideas.
- Oversee content development, from press materials and social copy to influencer briefs and event concepts.
- Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
- Provide strategic oversight on media and influencer strategies, ensuring the right mix of channels and partners.
- Support teams in building and maintaining strong relationships with journalists, creators and partners.
- Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
- Line manage and mentor junior team members, giving clear direction and constructive feedback.
- Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.
What You'll Bring
- Solid experience in consumer PR / communications, ideally in an agency setting.
- Proven track record of leading mid–large accounts and being a key client contact.
- Experience delivering integrated campaigns that span PR, social, influencer and content.
- Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
- Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
- Curious, proactive and solutions-focused, with a "how do we make this better?" mindset.
Account Director, Consumer - Up to £55k in London employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Consumer - Up to £55k in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in what they do.
✨Tip Number 3
Practice your storytelling skills! Whether it’s discussing your past experiences or pitching ideas, being able to tell a compelling story can set you apart. Make sure you can articulate how your background aligns with the role of Account Director.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Account Director, Consumer - Up to £55k in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who we are at StudySmarter. Tailor your application to reflect our values and the specific requirements of the Account Director role. Show us that you get what we're about!
Show Off Your Experience: We want to see your consumer PR experience shine through! Highlight your past successes with integrated campaigns and client relationships. Use specific examples to demonstrate how you've made an impact in previous roles.
Craft a Compelling Narrative: Your application should tell a story. We love great storytelling, so make sure your writing is engaging and flows well. Whether it’s your CV or cover letter, keep it concise but impactful—show us why you're the perfect fit for this role!
Apply Through Our Website: Don’t forget to submit your application through our careers website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do—just follow the prompts!
How to prepare for a job interview at Golin
✨Know Your Clients Inside Out
Before the interview, dive deep into understanding the clients you’ll be working with. Research their brand values, recent campaigns, and market positioning. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific integrated campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics where possible to demonstrate your impact, as this will resonate well with the interviewers.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle various client situations or challenges. Think through potential scenarios related to managing client relationships or leading a team. Practising your responses can help you articulate your thought process clearly during the interview.
✨Demonstrate Your Team Spirit
Since the role involves mentoring junior team members and collaborating across teams, be prepared to discuss your approach to teamwork and leadership. Share examples of how you've fostered a supportive environment and helped others grow, as this aligns with the company’s values.
