At a Glance
- Tasks: Lead consumer accounts, shape strategies, and drive impactful campaigns.
- Company: Join Golin, a progressive PR agency redefining the industry.
- Benefits: Comprehensive benefits programme and a culture of support and growth.
- Other info: Dynamic team environment with opportunities for mentorship and career development.
- Why this job: Work with iconic brands and create conversations that matter.
- Qualifications: Experience in consumer PR and a knack for storytelling.
The predicted salary is between 55000 - 65000 £ per year.
We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well‑known consumer brands, playing a central role to deliver impactful earned‑media strategies and award‑winning creative campaigns.
Key Responsibilities
- Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders.
- Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
- Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals.
- Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight‑driven and culturally relevant.
- Work closely with creative, strategy, social and production teams to shape and stress test ideas.
- Oversee content development, from press materials and social copy to influencer briefs and event concepts.
- Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
- Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners.
- Support teams in building and maintaining strong relationships with journalists, creators and partners.
- Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
- Line manage and mentor junior team members, giving clear direction and constructive feedback.
- Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.
What Are We Looking For
- Solid experience in consumer PR / communications in an agency setting.
- Proven track record of leading mid‑large accounts and being a key client contact.
- Experience delivering integrated campaigns that span PR, social, influencer and content.
- Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
- Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
- Curious, proactive and solutions‑focused, with a “how do we make this better?” mindset.
About Golin
We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients. With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a full benefits programme that builds a culture of happy people who are the best at what they do. We’re proud of the work we do, and even prouder when it is recognised by our peers.
Account Director - Consumer London, England, United Kingdom employer: Golin
Golin is an exceptional employer that champions a progressive work culture, fostering creativity and collaboration among its team members. With a commitment to employee growth and a comprehensive benefits programme, Golin ensures that its staff feel valued and supported in their professional journeys. Located in the vibrant city of London, employees have the unique advantage of working with renowned consumer brands while being part of a diverse global network that prioritises innovation and impact.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Consumer London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for an Account Director role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research Golin and their recent campaigns, and think about how your experience aligns with their needs. Show them you’re not just another candidate, but someone who truly gets their brand and vision.
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of your past successes in consumer PR. Highlight how you've led integrated campaigns and built strong client relationships – this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Golin.
We think you need these skills to ace Account Director - Consumer London, England, United Kingdom
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for consumer PR shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating impactful campaigns that resonate with audiences.
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your relevant experience in managing consumer accounts and leading integrated campaigns, so we can see how you fit into our team.
Be Clear and Concise:We appreciate straightforward communication. Keep your writing clear and to the point, showcasing your storytelling skills without unnecessary fluff. This will help us understand your ideas and how you approach challenges.
Apply Through Our Website:To ensure your application reaches us safely, please apply directly through our careers website. This way, you can avoid any potential scams and make sure your details are in the right hands!
How to prepare for a job interview at Golin
✨Know Your Stuff
Before the interview, dive deep into the company’s recent campaigns and client work. Familiarise yourself with their consumer brands and understand their market positioning. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Storytelling Skills
As an Account Director, storytelling is key. Prepare examples of how you've crafted compelling narratives for previous clients. Be ready to discuss specific campaigns where your insights led to successful outcomes, demonstrating your ability to create culturally relevant content.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current projects and challenges. This shows that you’re not just interested in the role, but also in the team and the work they do.
✨Demonstrate Leadership and Mentorship
Highlight your experience in managing teams and mentoring junior members. Share specific instances where you provided constructive feedback or fostered a supportive environment. This will illustrate your capability to lead and grow a team, which is crucial for the role.
