Account Director - Consumer in London

About the role: We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well-known consumer brands, playing a central role to deliver impactful earned-media strategies and award-winning creative campaigns.

Key responsibilities:

• Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders.
• Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
• Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals.
• Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant.
• Work closely with creative, strategy, social and production teams to shape and stress test ideas.
• Oversee content development, from press materials and social copy to influencer briefs and event concepts.
• Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
• Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners.
• Support teams in building and maintaining strong relationships with journalists, creators and partners.
• Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
• Line manage and mentor junior team members, giving clear direction and constructive feedback.
• Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.

What are we looking for:

• Solid experience in consumer PR / communications in an agency setting.
• Proven track record of leading mid-large accounts and being a key client contact.
• Experience delivering integrated campaigns that span PR, social, influencer and content.
• Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
• Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
• Curious, proactive and solutions-focused, with a “how do we make this better?” mindset.

About Golin: We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients. With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a full benefits programme that builds a culture of happy people who are the best at what they do. We’re proud of the work we do, and even prouder when it is recognised by our peers. Over the last five years, we have been named ‘Agency of the Year’ ten times in a row and received many awards for our creative work. It’s a testament to our team’s excellent work and dedication to innovation and client service.