At a Glance
- Tasks: Lead innovative influencer strategies that connect culture, creativity, and commerce.
- Company: Award-winning agency known for impactful campaigns and cultural relevance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a culturally connected team pushing boundaries in the influencer space.
- Why this job: Shape the future of influencer marketing and work with top brands.
- Qualifications: Experience in influencer marketing and strong industry relationships required.
The predicted salary is between 46800 - 78000 € per year.
We’ve won multiple Cannes Lions and been named one of the Bravest Agencies on the Planet by Contagious. But for us, it’s not about trophies, it’s about creating work that earns its place in culture and has real business impact.
Join us in shaping some of the UK’s most recognisable brands, delivering ambitious campaigns that make a real impact.
About the Role
We are looking for an Influencer Director to elevate our influencer offering and bring sharp expertise in developing influencer strategies, from macro to micro. Your thinking will connect culture, creativity and commerce and your work on influencer strategy will often need to dovetail into an overarching integrated strategy for earning attention and conversation, so the ability to partner with media specialists, integrated specialists and creative will be essential. You’ll help us push boundaries and set new standards for influencer marketing for our clients.
Key Responsibilities
- Develop and lead influencer strategies that align with brand objectives, cultural opportunities and campaign creative
- Educate and inspire clients about the role of influencers in integrated and influencer only campaigns and ideas. You will be able to work seamlessly with creative, media specialists and social specialists to embed strategic influencer thinking into planning of ideas and campaigns
- Advise clients and internal teams on the right selection strategy for influencers
- You will be knowledgeable and keep abreast of all legal, commercial and regulatory changes and developments and will be able to feed this knowledge into the wider Golin agency (e.g. how to navigate influencer marketing in a HFSS world)
Industry Relationship Management
- Maintain relationships with influencer agencies and agents identifying key trend shifts and developments within the industry, feeding education and learnings into the wider Golin business
- Partner with social, PR and creative teams to deliver seamless integrated campaigns for clients
- Be able to develop and lead innovative influencer strategies that can be executed within client parameters
- Confidently sell in bold, breakthrough influencer strategies and be able to champion, navigate and guardian an idea through an internal stakeholder sign off process
- Maintain best in class quality standards, ensuring influencer work feels authentic, impactful and brand safe
Measurement & Impact
- Define KPIs and measurement frameworks for influencer campaigns, working with analytics teams to show ROI and business impact
- Provide insight and recommendations to continuously improve influencer work and client outcomes
- Help to develop best practice around tools, and help guide the agency on how to establish a seamless and efficient influencer management process that focuses on tech integration, moving away from manual models
Innovation & Thought Leadership
- Keep the agency at the cutting edge of influencer trends, platform shifts and creator innovations
- Introduce new formats, approaches and partnerships that help our clients stay ahead
- Represent the agency in client sessions, industry forums and thought leadership opportunities as an influencer expert
What We’re Looking For
- Experience in influencer marketing and influencer strategy, ideally within an agency environment
- Proven experience working with influencers across different tiers
- Strong network of influencer, agent and platform relationships, with the ability to bring opportunities to the table and open doors to interesting partnerships and conversations
- Strong understanding of how influencer integrates with PR, social and broader brand campaigns
- Commercial acumen and confidence advising senior clients
- Ability to juggle multiple high profile projects while maintaining impeccable attention to detail
Mindset & Values
- Culturally fluent and connected, plugged into creator culture, talent ecosystems and emerging platforms
- Confident and credible, able to hold the room with clients, agents and talent
- Passionate about setting high standards for influencer work, ensuring we compete at the very top of the industry
Influencer Director - £65k employer: Golin
At Golin, we pride ourselves on being a forward-thinking agency that not only values creativity but also fosters a collaborative and inclusive work culture. As an Influencer Director, you'll have the opportunity to shape innovative strategies for some of the UK's most iconic brands while working alongside passionate professionals in a dynamic environment that encourages personal and professional growth. With a commitment to excellence and a focus on impactful campaigns, Golin offers a unique platform for you to thrive and make a real difference in the world of influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Director - £65k
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Influencer Director role.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your best influencer strategies. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Follow influencer marketing news and share your insights on social media. This shows you're passionate and knowledgeable, which is key for this role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight how your skills align with our mission to create impactful work.
We think you need these skills to ace Influencer Director - £65k
Some tips for your application 🫡
Show Your Passion for Influencer Marketing:When writing your application, let your enthusiasm for influencer marketing shine through. We want to see how you connect culture, creativity, and commerce in your work. Share examples that highlight your experience and passion for the industry!
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Influencer Director role. Highlight your relevant experience and skills that align with our needs, especially your ability to develop innovative influencer strategies.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Use bullet points if necessary to make your key achievements stand out!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Golin
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with successful campaigns and be ready to discuss how you can elevate their influencer offering. This shows your passion and expertise in the field.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of influencer strategies you've developed in the past. Highlight how these strategies aligned with brand objectives and cultural opportunities. Be ready to explain your thought process and how you collaborated with other teams to achieve success.
✨Demonstrate Your Relationship Management Skills
Think about your network of influencers, agents, and platforms. Be prepared to share how you've maintained these relationships and how they could benefit the agency. This will illustrate your ability to bring valuable opportunities to the table.
✨Be Ready to Discuss Measurement and Impact
Understand the importance of KPIs and measurement frameworks in influencer campaigns. Prepare to talk about how you've defined success in previous roles and how you can help the agency demonstrate ROI and business impact for their clients.
