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For Companies At a Glance
- Tasks: Lead consumer accounts, manage client relationships, and drive innovative PR campaigns.
- Company: Dynamic agency known for creating buzzworthy consumer brand campaigns.
- Benefits: Competitive salary up to £55k, mentorship opportunities, and a supportive team culture.
- Why this job: Join a creative team and shape impactful campaigns that resonate with audiences.
- Qualifications: Experience in consumer PR, strong writing skills, and a proactive mindset.
- Other info: Opportunity to mentor junior team members and grow in a collaborative environment.
The predicted salary is between 42000 - 66000 £ per year.
We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused.
Key Responsibilities
- Act as the day to day lead across one or more consumer accounts, building trusted relationships with senior client stakeholders.
- Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
- Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals.
- Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant.
- Work closely with creative, strategy, social and production teams to shape and stress test ideas.
- Oversee content development, from press materials and social copy to influencer briefs and event concepts.
- Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
- Provide strategic oversight on media and influencer strategies, ensuring the right mix of channels and partners.
- Support teams in building and maintaining strong relationships with journalists, creators and partners.
- Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
- Line manage and mentor junior team members, giving clear direction and constructive feedback.
- Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.
What You’ll Bring
- Solid experience in consumer PR / communications, ideally in an agency setting.
- Proven track record of leading mid–large accounts and being a key client contact.
- Experience delivering integrated campaigns that span PR, social, influencer and content.
- Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
- Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
- Curious, proactive and solutions-focused, with a "how do we make this better?" mindset.
Account Director, Consumer - Up to £55k employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Consumer - Up to £55k
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past work and how you've driven successful campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Account Director, Consumer - Up to £55k
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for consumer PR shine through! We want to see that you’re not just ticking boxes but genuinely excited about creating work that gets people talking.
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience with integrated campaigns and client relationships, so we can see how you fit into our team and what you bring to the table.
Be Clear and Concise: We appreciate straightforward communication. When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills.
Apply Through Our Website: Don’t forget to submit your application through our careers website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Golin
✨Know Your Clients Inside Out
Before the interview, dive deep into the company’s client portfolio. Understand their key consumer accounts and recent campaigns. This will help you demonstrate your knowledge of their business priorities and market context, showing that you’re ready to hit the ground running.
✨Showcase Your Storytelling Skills
Prepare examples of your writing and storytelling prowess. Bring along samples of press materials, briefs, or campaign decks you've created. This not only highlights your skills but also gives you a chance to discuss how your insights have driven successful campaigns.
✨Be Ready to Discuss Integrated Campaigns
Think of specific integrated campaigns you've led that span PR, social, influencer, and content. Be prepared to discuss the strategies you employed, the challenges you faced, and how you ensured consistency across different markets. This will showcase your strategic oversight and adaptability.
✨Demonstrate Your Leadership Style
As a potential Account Director, it’s crucial to convey your approach to mentoring and managing junior team members. Share examples of how you've built supportive environments and provided constructive feedback, as this aligns with the company’s values of inclusivity and growth.
