At a Glance
- Tasks: Lead consumer accounts, manage client relationships, and drive impactful campaigns.
- Company: Join Golin, a progressive PR agency redefining the industry.
- Benefits: Comprehensive benefits programme and a culture of happiness and excellence.
- Other info: Inclusive team environment with opportunities for mentorship and growth.
- Why this job: Work with renowned brands and create campaigns that truly resonate.
- Qualifications: Experience in consumer PR and proven track record in leading accounts.
The predicted salary is between 55000 - 65000 £ per year.
We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well‑known consumer brands, playing a central role to deliver impactful earned‑media strategies and award‑winning creative campaigns.
Key Responsibilities
- Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders.
- Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
- Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals.
- Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight‑driven and culturally relevant.
- Work closely with creative, strategy, social and production teams to shape and stress test ideas.
- Oversee content development, from press materials and social copy to influencer briefs and event concepts.
- Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
- Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners.
- Support teams in building and maintaining strong relationships with journalists, creators and partners.
- Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
- Line manage and mentor junior team members, giving clear direction and constructive feedback.
- Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.
What Are We Looking For
- Solid experience in consumer PR / communications in an agency setting.
- Proven track record of leading mid‑large accounts and being a key client contact.
- Experience delivering integrated campaigns that span PR, social, influencer and content.
- Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
- Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
- Curious, proactive and solutions‑focused, with a “how do we make this better?” mindset.
About Golin
We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients. With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a full benefits programme that builds a culture of happy people who are the best at what they do. We’re proud of the work we do, and even prouder when it is recognised by our peers.
Account Director - Consumer London, England, United Kingdom employer: Golin
Golin is an exceptional employer that champions a progressive work culture, fostering creativity and collaboration among its team members. With a commitment to employee growth and a comprehensive benefits programme, Golin ensures that its staff feel valued and supported in their professional journeys. Located in the vibrant city of London, employees have the unique advantage of working with renowned consumer brands while being part of a diverse global network that prioritises innovation and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Consumer London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for an Account Director role. Personal recommendations can make all the difference, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Prepare for those interviews! Research the company inside out, especially their recent campaigns and client work. This will not only help you answer questions but also show your genuine interest in what they do.
✨Tip Number 3
Practice your storytelling skills. As an Account Director, you'll need to convey ideas clearly and engagingly. Try rehearsing your responses to common interview questions with a friend or in front of a mirror to build confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Golin. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Account Director - Consumer London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your consumer brand PR experience and any relevant campaigns you've led. We want to see how your skills align with what we’re looking for!
Show Off Your Storytelling Skills:Since excellent writing is key for this role, don’t hold back! Use your application to showcase your storytelling abilities. Whether it’s in your CV or cover letter, make it engaging and reflective of your unique voice.
Be Insight-Driven:When discussing your past experiences, focus on how you’ve used insights to shape strategies. We love candidates who can turn consumer trends into actionable ideas, so make sure to include examples that demonstrate this.
Apply Through Our Website:We encourage you to apply directly through our careers page. It’s the best way to ensure your application gets to us safely and securely. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Golin
✨Know Your Client
Before the interview, dive deep into understanding the clients you'll be working with. Research their brand values, recent campaigns, and market position. This will help you demonstrate your knowledge and show how you can contribute to their success.
✨Showcase Your Storytelling Skills
As an Account Director, storytelling is key. Prepare examples of how you've crafted compelling narratives for previous campaigns. Be ready to discuss how you can apply these skills to create culturally relevant content that resonates with consumers.
✨Prepare for Integrated Campaign Discussions
Since the role involves leading integrated campaigns, think about past experiences where you've successfully combined PR, social media, and influencer strategies. Be prepared to discuss specific outcomes and how you measured success across different channels.
✨Ask Insightful Questions
Interviews are a two-way street. Prepare thoughtful questions about the agency's approach to consumer PR and how they measure campaign effectiveness. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
