At a Glance
- Tasks: Lead consumer accounts, manage client relationships, and drive impactful campaigns.
- Company: Dynamic agency known for creating buzzworthy consumer brand strategies.
- Benefits: Competitive salary, mentorship opportunities, and a vibrant team culture.
- Other info: Inclusive environment that encourages growth and collaboration.
- Why this job: Join a creative team and shape award-winning campaigns for iconic brands.
- Qualifications: Experience in consumer PR and a knack for storytelling.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well-known consumer brands, playing a central role to deliver impactful earned‑media strategies and award‑winning creative campaigns.
Key Responsibilities
- Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders.
- Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum.
- Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals.
- Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant.
- Work closely with creative, strategy, social and production teams to shape and stress test ideas.
- Oversee content development, from press materials and social copy to influencer briefs and event concepts.
- Support and coordinate activity across multiple markets or regions when required, ensuring consistency.
- Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners.
- Support teams in building and maintaining strong relationships with journalists, creators and partners.
- Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy.
- Line manage and mentor junior team members, giving clear direction and constructive feedback.
- Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow.
What Are We Looking For
- Solid experience in consumer PR / communications in an agency setting.
- Proven track record of leading mid‑large accounts and being a key client contact.
- Experience delivering integrated campaigns that span PR, social, influencer and content.
- Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas.
- Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).
- Curious, proactive and solutions‑focused, with a “how do we make this better?” mindset.
Account Director - Consumer employer: Golin
As a leading agency in consumer PR, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Our employees benefit from extensive growth opportunities, working with renowned brands and diverse teams across multiple markets, all while enjoying a supportive environment that values innovative thinking and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Consumer
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Golin. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Golin, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Golin inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Director - Consumer
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Golin. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Golin.
How to prepare for a job interview at Golin
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
