At a Glance
- Tasks: Manage and elevate exciting toy brands while collaborating with global teams.
- Company: Dynamic company in the toy and entertainment industry with a fun culture.
- Benefits: Competitive salary, pension scheme, and a vibrant work environment.
- Other info: Join a passionate team and enjoy continuous learning opportunities.
- Why this job: Make your mark on beloved brands and work on innovative products every day.
- Qualifications: Degree in Marketing or Business and 2-4 years of relevant experience.
The predicted salary is between 35000 - 45000 £ per year.
Key Tasks / Main Duties
- Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
- Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
- Support the development of the brand line plan in collaboration with the Senior Marketing Team.
- Create and maintain brand preview documents and product line plans.
- Identify new opportunities through market and category gap analysis, becoming a true category expert.
- Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
- Brief and manage external agencies.
- Oversee and manage TVC edits.
- Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
- Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
- Plan and execute toy fair activity across the brand portfolio.
- Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.
Qualifications & Experience
- A degree in Marketing, Business Studies, or an equivalent qualification.
- 2–4 years’ experience, ideally within the toy, games, or entertainment industry.
- Strong teamwork and communication skills, as we work across multiple countries.
Essential Personal Attributes
- Strong interest in toys and games.
- Outgoing, open, and energetic personality with a good sense of humour.
- A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
- Strong initiative and creative problem-solving skills.
- Ability to listen to and understand others’ perspectives and objectives.
- Positive team player with excellent organisational and project management skills.
What You Can Expect from Us
- Opportunity to work on fast-paced, high-performing international brands.
- Exposure to a multinational business with teams across the globe.
- Freedom to make your mark on the brands you manage.
- A fun working environment with experienced and driven colleagues.
- Work on exciting products with plenty of variety—no two days are the same.
- Competitive salary and company pension scheme.
Brand Manager employer: Goliath
As a Brand Manager at our dynamic company, you will thrive in a vibrant and collaborative work culture that champions creativity and innovation. With opportunities for professional growth and the chance to work on exciting international brands, you'll enjoy a competitive salary and a supportive environment where your contributions truly matter. Join us to make a meaningful impact in the toy and entertainment industry while working alongside passionate colleagues in a fun and fast-paced setting.
We think you need these skills to ace Brand Manager
Brand Strategy Development
Product Management
Market Analysis
Budget Management
Collaboration with Agencies
Presentation Skills
Project Management
