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- Tasks: Manage and develop exciting toy brands while collaborating with global teams.
- Company: Goliath, a leading international toy manufacturer with a fun and innovative culture.
- Benefits: Competitive salary, pension scheme, and a vibrant work environment.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Join a fast-paced team and make a real impact on beloved toy brands.
- Qualifications: Degree in Marketing or Business, plus 2-4 years of relevant experience.
The predicted salary is between 35000 - 45000 £ per year.
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and smart collaboration. Goliath has an entrepreneurial, fast-moving, market-driven culture, so the ability to work independently as well as part of a team is critical. You will also need to be organised, proactive, and able to work well under pressure.
Key Tasks / Main Duties:
- Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
- Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
- Support the development of the brand line plan in collaboration with the Senior Marketing Team.
- Create and maintain brand preview documents and product line plans.
- Identify new opportunities through market and category gap analysis, becoming a true category expert.
- Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
- Brief and manage external agencies.
- Oversee and manage TVC edits.
- Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
- Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
- Plan and execute toy fair activity across the brand portfolio.
- Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.
Requirements Qualifications & Experience:
- A degree in Marketing, Business Studies, or an equivalent qualification.
- 2-4 years' experience, ideally within the toy, games, or entertainment industry.
- Strong teamwork and communication skills, as we work across multiple countries.
Essential Personal Attributes:
- Strong interest in toys and games.
- Outgoing, open, and energetic personality with a good sense of humour.
- A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
- Strong initiative and creative problem-solving skills.
- Ability to listen to and understand others' perspectives and objectives.
- Positive team player with excellent organisational and project management skills.
Benefits:
- Opportunity to work on fast-paced, high-performing international brands.
- Exposure to a multinational business with teams across the globe.
- Freedom to make your mark on the brands you manage.
- A fun working environment with experienced and driven colleagues.
- Work on exciting products with plenty of variety—no two days are the same.
- Competitive salary and company pension scheme.
Brand Manager employer: Goliath
Contact Detail:
Goliath Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the toy and games industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring along a portfolio or examples of your past work that highlight your brand management skills. This is your time to shine and demonstrate how you can bring fun and innovation to Goliath!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to Goliath or similar companies through our website and express your interest. A friendly email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for the unexpected! In interviews, be ready for scenario-based questions that test your problem-solving skills. Think about how you would handle tight deadlines or collaborate with teams across different countries—show them you’re the organised, proactive candidate they need!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for Toys and Games: When you're writing your application, let your love for toys and games shine through! We want to see that you’re not just applying for any job, but that you genuinely care about the industry and the products we create.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in marketing, especially within the toy or entertainment sectors. We appreciate when candidates take the time to align their skills with our brand's needs.
Be Organised and Clear: Keep your application neat and structured. Use bullet points where necessary and make it easy for us to see your key achievements and skills. A well-organised application reflects your ability to manage projects effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive—just what we like to see!
How to prepare for a job interview at Goliath
✨Know Your Brands Inside Out
Before the interview, dive deep into Goliath's brand portfolio. Familiarise yourself with their products, recent launches, and marketing strategies. This will not only show your genuine interest but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Team Spirit
Goliath values teamwork, so be ready to share examples of how you've successfully collaborated in the past. Highlight specific projects where your teamwork made a difference, and demonstrate your ability to work independently when needed.
✨Be Proactive and Organised
Prepare to discuss how you manage multiple projects and deadlines. Bring examples of how you've organised tasks or led initiatives under pressure. This will illustrate your proactive nature and ability to thrive in a fast-paced environment.
✨Bring Your Creative Ideas
Think about innovative marketing strategies or product ideas that could benefit Goliath. Presenting fresh concepts during your interview will showcase your creativity and enthusiasm for the role, making you stand out as a candidate who can bring fun and innovation to the team.